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John Bronco

The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.

Director

Jake Szymanski

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Explore 172 Clips

[warm country music] - John Bronco

[warm country music]

SINGER: ♪♪ Aah ♪♪ - John Bronco

SINGER: ♪♪ Aah ♪♪

[investigative music] - John Bronco

[investigative music]

NARRATOR: How does a man
who enthralled audiences - John Bronco

NARRATOR: How does a man who enthralled audiences

‐ When I tell people that
I'm a John Bronco expert, - John Bronco

‐ When I tell people that I'm a John Bronco expert,

The spokesperson?" - John Bronco

The spokesperson?"

Which, I guess it is, - John Bronco

Which, I guess it is,

This is the Micro Machine man - John Bronco

This is the Micro Machine man

I mean, let's face it,
I especially admired
his cool laid‐back demeanor - John Bronco

I mean, let's face it, I especially admired his cool la...

‐ Ah, nope, that would be like
asking George Clooney to do - John Bronco

‐ Ah, nope, that would be like asking George Clooney to do

We've got records going back
to Model A, Model T, - John Bronco

We've got records going back to Model A, Model T,

[country music]
[cheering] - John Bronco

[country music] [cheering]

He was...
ah, just a rodeo rider - John Bronco

He was... ah, just a rodeo rider

KAREEM: From the time
he started out in rodeo, - John Bronco

KAREEM: From the time he started out in rodeo,

NARRATOR: The place
was Baja, California. - John Bronco

NARRATOR: The place was Baja, California.

Now apparently, Lee Iacocca
goes to his people and says, - John Bronco

Now apparently, Lee Iacocca goes to his people and says,

ANNOUNCER:
And out of the gate, - John Bronco

ANNOUNCER: And out of the gate,

ANNOUNCER: And gaining
is the newcomer in the Ford. - John Bronco

ANNOUNCER: And gaining is the newcomer in the Ford.

ANNOUNCER: And the Ford
is now passing - John Bronco

ANNOUNCER: And the Ford is now passing

ANNOUNCER: Ladies and
gentlemen, your winner, - John Bronco

ANNOUNCER: Ladies and gentlemen, your winner,

‐ No, no, you really won.
So tell me, - John Bronco

‐ No, no, you really won. So tell me,

‐ Well, I‐‐I ain't no hero, - John Bronco

‐ Well, I‐‐I ain't no hero,

I'm just a‐a country boy - John Bronco

I'm just a‐a country boy

‐ Well, you ever tried
to tame a wild buck? - John Bronco

‐ Well, you ever tried to tame a wild buck?

I work five day shifts, - John Bronco

I work five day shifts,

‐ Never done that.
‐ Well, driving through the - John Bronco

‐ Never done that. ‐ Well, driving through the

It ain't shit compared to what
the average working man does - John Bronco

It ain't shit compared to what the average working man ...

So if you about to give me
a trophy or something, - John Bronco

So if you about to give me a trophy or something,

Take it back to that fancy‐ass
country club you belong to. - John Bronco

Take it back to that fancy‐ass country club you belong to.

Let honest hardworking
Americans like me - John Bronco

Let honest hardworking Americans like me

DONOVAN: That all struck a
chord with the average Johnny, - John Bronco

DONOVAN: That all struck a chord with the average Johnny,

Except for the part where
he said, "Eat some fudge." - John Bronco

Except for the part where he said, "Eat some fudge.&quo...

ALL: Eat some fudge,
eat some fudge... - John Bronco

ALL: Eat some fudge, eat some fudge...

BEBE: The country went nuts
for John's speech. - John Bronco

BEBE: The country went nuts for John's speech.

‐ I‐I don't think so.
‐ And to top it off, - John Bronco

‐ I‐I don't think so. ‐ And to top it off,

‐ I got to go back and get 'em!
[crowd cheers] - John Bronco

‐ I got to go back and get 'em! [crowd cheers]

Seemed pretty obvious to me. - John Bronco

Seemed pretty obvious to me.

Like, uh, Cecil Fielder
the baseball player, - John Bronco

Like, uh, Cecil Fielder the baseball player,

‐ Oh, I guess I should've said,
uh, - John Bronco

‐ Oh, I guess I should've said, uh,

What about Brad Pitt,
the peach pie maker? - John Bronco

What about Brad Pitt, the peach pie maker?

‐ Oh, hi! I'm Bradley Pitt, - John Bronco

‐ Oh, hi! I'm Bradley Pitt,

The point is,
Ford found its pitchman, - John Bronco

The point is, Ford found its pitchman,

Now this may not be a horse, - John Bronco

Now this may not be a horse,

I know it's not a real horse.
[chuckles] - John Bronco

I know it's not a real horse. [chuckles]

DONOVAN: On the surface,
it wasn't anything special. - John Bronco

DONOVAN: On the surface, it wasn't anything special.

"Who is this country boy
in dirty boots?" - John Bronco

"Who is this country boy in dirty boots?"

‐ This chart right here
is Bronco sales. - John Bronco

‐ This chart right here is Bronco sales.

This is right after
the first commercial aired, - John Bronco

This is right after the first commercial aired,

‐ And so Lee Iacocca said, - John Bronco

‐ And so Lee Iacocca said,

‐ Steak and potatoes
may feed my body, - John Bronco

‐ Steak and potatoes may feed my body,

DONOVAN: Bronco the man
and Bronco the car - John Bronco

DONOVAN: Bronco the man and Bronco the car

KAREEM: John Bronco? - John Bronco

KAREEM: John Bronco?

[chuckles]
We spent a lot of time
in Iceland - John Bronco

[chuckles] We spent a lot of time in Iceland

I still get Icelandic underwear - John Bronco

I still get Icelandic underwear

‐ The new Ford Bronco, - John Bronco

‐ The new Ford Bronco,

BEBE: Oh, he came up
with so much stuff for them. - John Bronco

BEBE: Oh, he came up with so much stuff for them.

KAREEM:
John starred in them, - John Bronco

KAREEM: John starred in them,

‐ This thing's tough.
[grunts] - John Bronco

‐ This thing's tough. [grunts]

‐ What's the fun
of being a Bronco - John Bronco

‐ What's the fun of being a Bronco

NARRATOR: John Bronco
was a hit for Ford, - John Bronco

NARRATOR: John Bronco was a hit for Ford,

‐ And the track was so good,
they released it as a single. - John Bronco

‐ And the track was so good, they released it as a single.

DONOVAN: They were playing it
everywhere. - John Bronco

DONOVAN: They were playing it everywhere.

This was the first time
a spokesperson - John Bronco

This was the first time a spokesperson

It'd be like Colonel Sanders
going on Jay Leno. - John Bronco

It'd be like Colonel Sanders going on Jay Leno.

[applause] - John Bronco

‐ I booked him three
TV guest spots - John Bronco

‐ I booked him three TV guest spots

‐ To be honest, I don't think
they would wear this - John Bronco

‐ To be honest, I don't think they would wear this

[laughter] - John Bronco

We got married, - John Bronco

We got married,

[music winds down] - John Bronco

[music winds down]

[dramatic music] - John Bronco

[dramatic music]

You know, I was young
and just having fun - John Bronco

You know, I was young and just having fun

To me, it just seemed like - John Bronco

To me, it just seemed like

I have to say,
he's the only guy that
I ever asked for an autograph. - John Bronco

I have to say, he's the only guy that I ever asked for ...

It said, - John Bronco

NARRATOR: The country boy
in dirty boots - John Bronco

NARRATOR: The country boy in dirty boots

I just made a pretty
standard fish taco - John Bronco

I just made a pretty standard fish taco

I mean,
the cash was rolling in, - John Bronco

I mean, the cash was rolling in,

‐ What better way to spend
your day off - John Bronco

‐ What better way to spend your day off

I don't‐‐I don't like Frisbees - John Bronco

I don't‐‐I don't like Frisbees

And I saw a man once - John Bronco

And I saw a man once

Yeah, cut it right off,
just like that. - John Bronco

Yeah, cut it right off, just like that.

[grunts] - John Bronco

[heavy breathing] - John Bronco

[heavy breathing]

NARRATOR: To alleviate
some of the pressure - John Bronco

NARRATOR: To alleviate some of the pressure

The main thing is,
you gotta be tough - John Bronco

The main thing is, you gotta be tough

[whistle blowing] - John Bronco

[whistle blowing]

‐ Yes, I do‐‐
[grunts] - John Bronco

‐ Yes, I do‐‐ [grunts]

BO: Not only did the impact
knock John unconscious, - John Bronco

BO: Not only did the impact knock John unconscious,

DONOVAN: He had to have
plastic surgery, - John Bronco

DONOVAN: He had to have plastic surgery,

John Bronco poster

★ ★ ★ ★ ★

The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.

User Rating: 0.0 (0 ratings)

Director: Jake Szymanski

Writer: Marc Gilbar

Production: N/A

Genre: short, comedy

Year: 2020

MetaScore: N/A/100

ImdbRating: 6.8

BoxOffice: N/A

Released: 27 Aug 2020

Awards: N/A

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