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DONOVAN: On the surface, it wasn't anything special
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John Bronco

On the surface,it wasn't anything special. Then all of a sudden,the calls started coming...

DONOVAN: On the surface,
it wasn't anything special. Then all of a sudden,
the calls started coming in

Full Transcript

00:00:01.000 --> 00:00:03.036
DONOVAN: On the surface, it wasn't anything special.
00:00:03.102 --> 00:00:05.505
Then all of a sudden, the calls started coming in.
Duration
6 seconds
Views
24
Timestamp in Movie
00:09:29
Uploaded
Jun 03, 2025
Genres
short, comedy
Production
N/A

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Movie Summary

The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.
"Who is this country boy in dirty boots?" - John Bronco 00:10
"Who is this country boy in dirty boots?"
‐ This chart right here is Bronco sales. - John Bronco 00:05
‐ This chart right here is Bronco sales.
This is right after the first commercial aired, - John Bronco 00:06
This is right after the first commercial aired,
‐ And so Lee Iacocca said, - John Bronco 00:13
‐ And so Lee Iacocca said,
‐ Steak and potatoes may feed my body, - John Bronco 00:06
‐ Steak and potatoes may feed my body,
DONOVAN: Bronco the man and Bronco the car - John Bronco 00:07
DONOVAN: Bronco the man and Bronco the car
KAREEM: John Bronco? - John Bronco 00:06
KAREEM: John Bronco?
[chuckles] We spent a lot of time in Iceland - John Bronco 00:09
[chuckles] We spent a lot of time in Iceland
I still get Icelandic underwear - John Bronco 00:05
I still get Icelandic underwear
‐ The new Ford Bronco, - John Bronco 00:05
‐ The new Ford Bronco,
BEBE: Oh, he came up with so much stuff for them. - John Bronco 00:07
BEBE: Oh, he came up with so much stuff for them.
KAREEM: John starred in them, - John Bronco 00:04
KAREEM: John starred in them,
‐ This thing's tough. [grunts] - John Bronco 00:07
‐ This thing's tough. [grunts]
‐ What's the fun of being a Bronco - John Bronco 00:05
‐ What's the fun of being a Bronco
NARRATOR: John Bronco was a hit for Ford, - John Bronco 00:25
NARRATOR: John Bronco was a hit for Ford,
‐ And the track was so good, they released it as a single. - John Bronco 00:04
‐ And the track was so good, they released it as a single.
DONOVAN: They were playing it everywhere. - John Bronco 00:15
DONOVAN: They were playing it everywhere.
This was the first time a spokesperson - John Bronco 00:05
This was the first time a spokesperson
It'd be like Colonel Sanders going on Jay Leno. - John Bronco 00:04
It'd be like Colonel Sanders going on Jay Leno.
[applause] - John Bronco 00:08
[applause]