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NARRATOR: John Bronco
began to question everything: his sense of self,
his place in the world, and his decision to spend $475,000 of his own money
on that commercial. He retreated
from the public eye until 1995. [dramatic music] ‐ When you're in a slump, you gotta go back
to the basics
began to question everything: his sense of self,
his place in the world, and his decision to spend $475,000 of his own money
on that commercial. He retreated
from the public eye until 1995. [dramatic music] ‐ When you're in a slump, you gotta go back
to the basics
Full Transcript
00:00:01.000 --> 00:00:04.203
NARRATOR: John Bronco
began to question everything:
00:00:04.271 --> 00:00:06.606
his sense of self,
his place in the world,
00:00:06.673 --> 00:00:08.074
and his decision
00:00:08.141 --> 00:00:10.071
to spend $475,000
00:00:10.777 --> 00:00:13.112
of his own money
on that commercial.
00:00:13.179 --> 00:00:15.114
He retreated
from the public eye
00:00:15.181 --> 00:00:17.584
until 1995.
00:00:17.651 --> 00:00:20.254
[dramatic music]
00:00:20.032 --> 00:00:21.588
‐ When you're in a slump,
00:00:21.655 --> 00:00:23.999
you gotta go back
to the basics.
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Movie Summary
The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.