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NARRATOR: The place
was Baja, California. PERSON: Baja! NARRATOR: The time, 1965. ANNOUNCER: Modern day
gladiators prepare to battle against the rugged obstacles of the lower
Californian peninsula. It is a race, but the course
resembles a labyrinth designed by the Devil himself. NARRATOR: Ford was bringing an as yet unnamed vehicle
to the race in Baja, and they wanted to win. ‐ After World War II, both Jeep
and International Harvester introduced a utility vehicle, but it was kinda like riding
around in a tumble dryer. Ford had the idea to design
a sport utility vehicle, one that could go to
the grocery store one minute and off‐road the next, and they figured that Baja
would be the perfect place for them to test it out
was Baja, California. PERSON: Baja! NARRATOR: The time, 1965. ANNOUNCER: Modern day
gladiators prepare to battle against the rugged obstacles of the lower
Californian peninsula. It is a race, but the course
resembles a labyrinth designed by the Devil himself. NARRATOR: Ford was bringing an as yet unnamed vehicle
to the race in Baja, and they wanted to win. ‐ After World War II, both Jeep
and International Harvester introduced a utility vehicle, but it was kinda like riding
around in a tumble dryer. Ford had the idea to design
a sport utility vehicle, one that could go to
the grocery store one minute and off‐road the next, and they figured that Baja
would be the perfect place for them to test it out
Full Transcript
00:00:01.000 --> 00:00:03.067
NARRATOR: The place
was Baja, California.
00:00:03.736 --> 00:00:05.996
PERSON: Baja!
00:00:05.071 --> 00:00:07.094
NARRATOR: The time, 1965.
00:00:08.997 --> 00:00:10.003
ANNOUNCER: Modern day
gladiators prepare to battle
00:00:10.001 --> 00:00:11.678
against the rugged obstacles
00:00:11.744 --> 00:00:13.379
of the lower
Californian peninsula.
00:00:13.445 --> 00:00:16.582
It is a race, but the course
resembles a labyrinth
00:00:16.648 --> 00:00:18.684
designed by the Devil himself.
00:00:18.751 --> 00:00:20.152
NARRATOR: Ford was bringing
00:00:20.219 --> 00:00:22.789
an as yet unnamed vehicle
to the race in Baja,
00:00:22.855 --> 00:00:24.857
and they wanted to win.
00:00:24.924 --> 00:00:26.525
‐ After World War II,
00:00:26.592 --> 00:00:28.127
both Jeep
and International Harvester
00:00:28.194 --> 00:00:30.096
introduced a utility vehicle,
00:00:30.162 --> 00:00:33.499
but it was kinda like riding
around in a tumble dryer.
00:00:33.565 --> 00:00:35.167
Ford had the idea
00:00:35.234 --> 00:00:37.203
to design
a sport utility vehicle,
00:00:37.269 --> 00:00:39.026
one that could go to
the grocery store one minute
00:00:39.998 --> 00:00:40.094
and off‐road the next,
00:00:41.979 --> 00:00:42.441
and they figured that Baja
would be the perfect place
00:00:42.508 --> 00:00:43.943
for them to test it out.
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Movie Summary
The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.