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Now apparently, Lee Iacocca goes to his people and says

Now apparently, Lee Iacoccagoes to his people and says, "Just get me the toughestson of a...

John Bronco • 2020

Now apparently, Lee Iacocca
goes to his people and says, [gruff voice]
"Just get me the toughest
son of a bitch in town," and it turns out the toughest
son of a bitch in Baja that day was in fact‐‐
CAMERAMAN: [gasps] ‐ Yeah, I‐‐yeah,
I was gonna say John Bronco

Full Transcript

00:00:01.000 --> 00:00:03.736

Now apparently, Lee Iacocca goes to his people and says,

00:00:03.803 --> 00:00:07.707

[gruff voice] "Just get me the toughest son of a bitch in town,"

00:00:07.773 --> 00:00:10.003

and it turns out the toughest son of a bitch in Baja that day

00:00:10.999 --> 00:00:12.912

was in fact‐‐ CAMERAMAN: [gasps]

00:00:12.978 --> 00:00:14.098

‐ Yeah, I‐‐yeah, I was gonna say John Bronco.

Duration

15 seconds

Views

44

Timestamp in Movie

00:04:46

Uploaded

Jun 03, 2025

Genres

Production

N/A

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Movie Summary

The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.