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The point is, Ford found its pitchman
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John Bronco

The point is, Bronco. Bronco. Bronco. First four‐wheel drivesportscar. Blazing a new...

The point is,
Ford found its pitchman, and it was John Bronco. [fanfare music] ANNOUNCER: Bronco. Bronco. Bronco. First four‐wheel drive
sportscar. Blazing a new trail
of excitement, the new Ford Bronco for 1966. ‐ Hi, I'm John Bronco

Full Transcript

00:00:01.000 --> 00:00:04.069
The point is, Ford found its pitchman,
00:00:04.136 --> 00:00:06.338
and it was John Bronco.
00:00:06.405 --> 00:00:07.054
[fanfare music]
00:00:07.607 --> 00:00:09.675
ANNOUNCER: Bronco.
00:00:09.742 --> 00:00:12.177
Bronco. Bronco.
00:00:12.244 --> 00:00:15.018
First four‐wheel drive sportscar.
00:00:15.247 --> 00:00:17.683
Blazing a new trail of excitement,
00:00:17.075 --> 00:00:19.619
the new Ford Bronco
00:00:19.685 --> 00:00:22.998
for 1966.
00:00:22.121 --> 00:00:24.059
‐ Hi, I'm John Bronco.
Duration
25 seconds
Views
25
Timestamp in Movie
00:08:46
Uploaded
Jun 03, 2025
Genres
short, comedy
Production
N/A

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Movie Summary

The unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco.
Now this may not be a horse, - John Bronco 00:11
Now this may not be a horse,
I know it's not a real horse. [chuckles] - John Bronco 00:08
I know it's not a real horse. [chuckles]
DONOVAN: On the surface, it wasn't anything special. - John Bronco 00:06
DONOVAN: On the surface, it wasn't anything special.
"Who is this country boy in dirty boots?" - John Bronco 00:10
"Who is this country boy in dirty boots?"
‐ This chart right here is Bronco sales. - John Bronco 00:05
‐ This chart right here is Bronco sales.
This is right after the first commercial aired, - John Bronco 00:06
This is right after the first commercial aired,
‐ And so Lee Iacocca said, - John Bronco 00:13
‐ And so Lee Iacocca said,
‐ Steak and potatoes may feed my body, - John Bronco 00:06
‐ Steak and potatoes may feed my body,
DONOVAN: Bronco the man and Bronco the car - John Bronco 00:07
DONOVAN: Bronco the man and Bronco the car
KAREEM: John Bronco? - John Bronco 00:06
KAREEM: John Bronco?
[chuckles] We spent a lot of time in Iceland - John Bronco 00:09
[chuckles] We spent a lot of time in Iceland
I still get Icelandic underwear - John Bronco 00:05
I still get Icelandic underwear
‐ The new Ford Bronco, - John Bronco 00:05
‐ The new Ford Bronco,
BEBE: Oh, he came up with so much stuff for them. - John Bronco 00:07
BEBE: Oh, he came up with so much stuff for them.
KAREEM: John starred in them, - John Bronco 00:04
KAREEM: John starred in them,
‐ This thing's tough. [grunts] - John Bronco 00:07
‐ This thing's tough. [grunts]
‐ What's the fun of being a Bronco - John Bronco 00:05
‐ What's the fun of being a Bronco
NARRATOR: John Bronco was a hit for Ford, - John Bronco 00:25
NARRATOR: John Bronco was a hit for Ford,
‐ And the track was so good, they released it as a single. - John Bronco 00:04
‐ And the track was so good, they released it as a single.
DONOVAN: They were playing it everywhere. - John Bronco 00:15
DONOVAN: They were playing it everywhere.