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Now Martha Stewart is bringing her high-class style
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Martha

Now Martha Stewart isbringing her high-class style to middle-classshoppers at Kmart

Martha • 2024
Now Martha Stewart is
bringing her high-class style to middle-class
shoppers at Kmart

Full Transcript

00:00:01.000 --> 00:00:03.962
Now Martha Stewart is bringing her high-class style
00:00:03.962 --> 00:00:06.013
to middle-class shoppers at Kmart.
Duration
7 seconds
Views
52
Timestamp in Movie
00:37:37
Uploaded
Apr 11, 2025
Genres
documentary
Production
This Machine Filmworks

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Movie Summary

The film covers the breadth of her extraordinary life through intimate interviews with Stewart herself, who opened up her personal archives to share never-before-seen photos, letters, and diary entries.
Martha Stewart sheets, bedding, dishes, linens. - Martha 00:06
Martha Stewart sheets, bedding, dishes, linens.
{\an8}Kmart was believed to be so low-end. - Martha 00:05
{\an8}Kmart was believed to be so low-end.
{\an8}But Martha was very prescient in realizing having a partnership - Martha 00:09
{\an8}But Martha was very prescient in realizing having a pa...
[Martha] The Greenwich Garden Club canceled my appearance - Martha 00:10
[Martha] The Greenwich Garden Club canceled my appearance
{\an8}She understood that just because you don't have a lot of money - Martha 00:08
{\an8}She understood that just because you don't have a...
{\an8}If you had never heard of Martha before, - Martha 00:07
{\an8}If you had never heard of Martha before,
♪ Na, na, na, na, na... ♪ - Martha 00:07
♪ Na, na, na, na, na... ♪
Now, I think a lot of people would think that's an odd combination. - Martha 00:05
Now, I think a lot of people would think that's an odd ...
Everybody who shops at Kmart, - Martha 00:09
Everybody who shops at Kmart,
Yes, and, uh, they want beautiful things. - Martha 00:05
Yes, and, uh, they want beautiful things.
And I'm trying to get really gorgeous things into the store. - Martha 00:05
And I'm trying to get really gorgeous things into the s...
Well, what are they doing in Kmart if they're... [laughs]? - Martha 00:05
Well, what are they doing in Kmart if they're... [laugh...
♪ She's got the look She's got the look ♪ - Martha 00:15
♪ She's got the look She's got the look ♪
But I had so much more to say, and I thought, gosh, how about a magazine? - Martha 00:06
But I had so much more to say, and I thought, gosh, how abou...
At the time, there were women's magazines, - Martha 00:09
At the time, there were women's magazines,
[upbeat music playing] - Martha 00:06
[upbeat music playing]
I talked to S. I. Newhouse himself, and he said, - Martha 00:19
I talked to S. I. Newhouse himself, and he said,
And he said, "I'm closing magazines now because that's not our business." - Martha 00:11
And he said, "I'm closing magazines now because th...
I said, "Living is a subject that can be covered over and over again - Martha 00:18
I said, "Living is a subject that can be covered over a...
[Martha] Holidays, entertaining, food, decorating, kids, babies, crafting. - Martha 00:08
[Martha] Holidays, entertaining, food, decorating, kids, bab...