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Mixtape

Because in order for your labelto sell a record, it has to now be on a mixtape

Because in order for your label
to sell a record, it has to now be on a mixtape

Full Transcript

00:00:01.000 --> 00:00:04.083
Because in order for your label to sell a record,
00:00:04.917 --> 00:00:10.183
it has to now be on a mixtape.
Duration
10 seconds
Views
20
Timestamp in Movie
01:01:19
Uploaded
May 04, 2025
Genres
documentary
Production
Saboteur Media,Def Jam Recordings,MTV Documentary Films,Mercury Studios

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Movie Summary

Mixtapes have an out-sized role in the emergence of hip hop around the world. Before radio play, the internet, and social media, there were mixtapes. No matter where you lived, you could pop a cassette into a tape deck, and be tra...
For your artists to now appear believable to its community, - Mixtape 00:10
For your artists to now appear believable to its community,
- That's marketing that you can never, ever have the budget - Mixtape 00:12
- That's marketing that you can never, ever have the bu...
- The labels got them vibes because they was getting - Mixtape 00:05
- The labels got them vibes because they was getting
- And the mixtape DJs-- really, ultimately, - Mixtape 00:08
- And the mixtape DJs-- really, ultimately,
- I think labels and their legal teams - Mixtape 00:11
- I think labels and their legal teams
- Before I put out my first album, like, Dr. Dre, - Mixtape 00:06
- Before I put out my first album, like, Dr. Dre,
Me and 50, we did it anyway with Whoo Kid - Mixtape 00:05
Me and 50, we did it anyway with Whoo Kid
- Here you have a vibrant music scene - Mixtape 00:08
- Here you have a vibrant music scene
It's based on reputation, who you know, - Mixtape 00:10
It's based on reputation, who you know,
- When it came to labels like Def Jam, - Mixtape 00:10
- When it came to labels like Def Jam,
And then-- - Mixtape 00:13
And then--
[hip-hop music] - Mixtape 00:07
[hip-hop music]
I came in this bitch with a rope chain - Mixtape 00:05
I came in this bitch with a rope chain
♪ Yeah, I came in the game, hardest motherfucker lit ♪ - Mixtape 00:45
♪ Yeah, I came in the game, hardest motherfucker lit ♪
- If I had to refer to the hustler mentality - Mixtape 00:07
- If I had to refer to the hustler mentality
- Mixtapes saved my whole entire life. - Mixtape 00:04
- Mixtapes saved my whole entire life.
- If you take these people who are, like, - Mixtape 00:11
- If you take these people who are, like,
- When Snowman started popping, - Mixtape 00:05
- When Snowman started popping,
- It made us actually go out and celebrate that, - Mixtape 00:11
- It made us actually go out and celebrate that,
- When I think about Drama, - Mixtape 00:04
- When I think about Drama,