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[Vivaldi's
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Mixtape

[Vivaldi's"The Four Seasons" playing] - I always thoughtthat if I could connect my brand...

[Vivaldi's
"The Four Seasons" playing] - I always thought
that if I could connect my brand to music
and the music world, it would make the brand cool

Full Transcript

00:00:01.000 --> 00:00:02.828
[Vivaldi's "The Four Seasons" playing]
00:00:02.915 --> 00:00:04.961
- I always thought that if I could connect
00:00:05.048 --> 00:00:08.138
my brand to music and the music world,
00:00:08.225 --> 00:00:09.966
it would make the brand cool.
Duration
10 seconds
Views
24
Timestamp in Movie
00:49:35
Uploaded
May 04, 2025
Genres
documentary
Production
Saboteur Media,Def Jam Recordings,MTV Documentary Films,Mercury Studios

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Movie Summary

Mixtapes have an out-sized role in the emergence of hip hop around the world. Before radio play, the internet, and social media, there were mixtapes. No matter where you lived, you could pop a cassette into a tape deck, and be tra...
Peter Paul Scott and Andy Hilfiger - Mixtape 00:06
Peter Paul Scott and Andy Hilfiger
And I said, you know, "What the fuck is a mixtape?" - Mixtape 00:07
And I said, you know, "What the fuck is a mixtape?"...
"We're gonna get all these musicians to do music, - Mixtape 00:12
"We're gonna get all these musicians to do music,
The hip-hop kids were connected to my brand, - Mixtape 00:06
The hip-hop kids were connected to my brand,
The culture wants to-- - Mixtape 00:04
The culture wants to--
- And then, of course, it turned into, - Mixtape 00:07
- And then, of course, it turned into,
We even took that whole vibe and kept it relevant - Mixtape 00:05
We even took that whole vibe and kept it relevant
We had a man standing with a 9-millimeter pistol, - Mixtape 00:15
We had a man standing with a 9-millimeter pistol,
[hip-hop music] - Mixtape 00:09
[hip-hop music]
- The buzz, what the fuck he was saying, - Mixtape 00:05
- The buzz, what the fuck he was saying,
- Because prior to that, DJs were making compilations. - Mixtape 00:04
- Because prior to that, DJs were making compilations.
"I'm gonna give you a mixtape, - Mixtape 00:08
"I'm gonna give you a mixtape,
Then he got shot. [gunshot, sirens wailing] - Mixtape 00:05
Then he got shot. [gunshot, sirens wailing]
- Look, after I got hit, I went through this thing - Mixtape 00:12
- Look, after I got hit, I went through this thing
And it's a different thing when you hit to the point - Mixtape 00:08
And it's a different thing when you hit to the point
You banged up so bad you don't-- - Mixtape 00:05
You banged up so bad you don't--
'cause it would have changed their heart. - Mixtape 00:04
'cause it would have changed their heart.
That was so uncomfortable, the fear, - Mixtape 00:10
That was so uncomfortable, the fear,
[hip-hop music] - Mixtape 00:15
[hip-hop music]
- 50 was stealing the instrumentals - Mixtape 00:05
- 50 was stealing the instrumentals