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When it came to labels like Def Jam

When it came to labelslike Def Jam, who had a full marketing teamaround them and...

Mixtape • 2022

When it came to labels
like Def Jam, who had a full marketing team
around them and understood what a useful
marketing tool this could be, then it kind of tempered
a little bit

Full Transcript

00:00:01.000 --> 00:00:03.568

- When it came to labels like Def Jam,

00:00:03.655 --> 00:00:05.483

who had a full marketing team around them

00:00:05.057 --> 00:00:08.999

and understood what a useful marketing tool this could be,

00:00:08.181 --> 00:00:10.227

then it kind of tempered a little bit.

Duration

10 seconds

Views

17

Timestamp in Movie

01:03:01

Uploaded

May 04, 2025

Genres

Production

Saboteur Media,Def Jam Recordings,MTV Documentary Films,Mercury Studios

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Movie Summary

Mixtapes have an out-sized role in the emergence of hip hop around the world. Before radio play, the internet, and social media, there were mixtapes. No matter where you lived, you could pop a cassette into a tape deck, and be tra...