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And that to me is
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Neat: The Story of Bourbon

And that to me is direly needed intoday's current climate

And that to me is direly needed in
today's current climate

Full Transcript

00:00:01.000 --> 00:00:02.602
And that to me is
00:00:03.937 --> 00:00:07.173
direly needed in today's current climate.
Duration
7 seconds
Views
21
Timestamp in Movie
00:22:13
Uploaded
Jun 28, 2025
Genres
documentary
Production
N/A

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Movie Summary

NEAT dives into the rich and storied world of bourbon. Exploring its colorful history, charismatic characters, and uniquely American process, the film is a celebration of the artistry that makes America’s only native spirit.
I'm Elon Musk and I'm making cocktails - Neat: The Story of Bourbon 00:05
I'm Elon Musk and I'm making cocktails
[laughter] - Neat: The Story of Bourbon 00:08
[laughter]
So what we're gonna do is we're gonna pour in one jigger - Neat: The Story of Bourbon 00:06
So what we're gonna do is we're gonna pour in one ...
We are then gonna use three quarters - Neat: The Story of Bourbon 00:07
We are then gonna use three quarters
Three quarters Jack Rudy Elderflower Tonic. - Neat: The Story of Bourbon 00:05
Three quarters Jack Rudy Elderflower Tonic.
And three quarters - Neat: The Story of Bourbon 00:06
And three quarters
And we will top with a bing cherry - Neat: The Story of Bourbon 00:09
And we will top with a bing cherry
The opportunity was so good that you had people come to the table - Neat: The Story of Bourbon 00:05
The opportunity was so good that you had people come to the ...
They didn't want to build a distillery - Neat: The Story of Bourbon 00:05
They didn't want to build a distillery
[Marianne] You didn't really know where your whiskey was coming from, - Neat: The Story of Bourbon 00:08
[Marianne] You didn't really know where your whiskey wa...
Bourbon was in such a high demand - Neat: The Story of Bourbon 00:06
Bourbon was in such a high demand
They'd add either a neutral spirits, - Neat: The Story of Bourbon 00:05
They'd add either a neutral spirits,
And since the color was lighter, - Neat: The Story of Bourbon 00:07
And since the color was lighter,
Maybe the bite wasn't there, - Neat: The Story of Bourbon 00:05
Maybe the bite wasn't there,
And the packaging sort of betrayed that trust, really. - Neat: The Story of Bourbon 00:05
And the packaging sort of betrayed that trust, really.
That original social contract, - Neat: The Story of Bourbon 00:06
That original social contract,
To the consumer, they would go in - Neat: The Story of Bourbon 00:05
To the consumer, they would go in
One would be authentically produced, - Neat: The Story of Bourbon 00:07
One would be authentically produced,
[Zoeller] Colonel Taylor was a banker from Frankfurt, Kentucky, - Neat: The Story of Bourbon 00:07
[Zoeller] Colonel Taylor was a banker from Frankfurt, Kentuc...
And he wanted to make sure that that product got to the consumer. - Neat: The Story of Bourbon 00:05
And he wanted to make sure that that product got to the cons...