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People wanted to do something different
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Neat: The Story of Bourbon

People wanted to dosomething different from what the previousgeneration had done

People wanted to do
something different from what the previous
generation had done

Full Transcript

00:00:01.000 --> 00:00:02.735
People wanted to do something different
00:00:02.769 --> 00:00:04.604
from what the previous generation had done.
Duration
5 seconds
Views
33
Timestamp in Movie
00:45:51
Uploaded
Jun 28, 2025
Genres
documentary
Production
N/A

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Movie Summary

NEAT dives into the rich and storied world of bourbon. Exploring its colorful history, charismatic characters, and uniquely American process, the film is a celebration of the artistry that makes America’s only native spirit.
Ans so you saw in the big markets - Neat: The Story of Bourbon 00:06
Ans so you saw in the big markets
There are many ways to use the bottles in James Premium Wine Cooler. - Neat: The Story of Bourbon 00:04
There are many ways to use the bottles in James Premium Wine...
[Bob] The bourbon industry tried to adapt, - Neat: The Story of Bourbon 00:08
[Bob] The bourbon industry tried to adapt,
A clear spirit. Tequila, vodka, or gin. - Neat: The Story of Bourbon 00:04
A clear spirit. Tequila, vodka, or gin.
[Marianne] So they would take this beautifully aged - Neat: The Story of Bourbon 00:12
[Marianne] So they would take this beautifully aged
But what they did was strip out everything that was good about it. - Neat: The Story of Bourbon 00:05
But what they did was strip out everything that was good abo...
There was nothing that they could do - Neat: The Story of Bourbon 00:06
There was nothing that they could do
There were a number of excellent distilleries - Neat: The Story of Bourbon 00:11
There were a number of excellent distilleries
Many, many wonderful brands - Neat: The Story of Bourbon 00:07
Many, many wonderful brands
The bourbon industry was considered the old folks' drink. - Neat: The Story of Bourbon 00:04
The bourbon industry was considered the old folks' drin...
And clear liquids, the vodkas and the rums - Neat: The Story of Bourbon 00:07
And clear liquids, the vodkas and the rums
And what happened was - Neat: The Story of Bourbon 00:09
And what happened was
When I got out of school in the '60s, - Neat: The Story of Bourbon 00:06
When I got out of school in the '60s,
I got recruited by another company - Neat: The Story of Bourbon 00:06
I got recruited by another company
I was in operations and engineering - Neat: The Story of Bourbon 00:05
I was in operations and engineering
And my dad was so proud, - Neat: The Story of Bourbon 00:05
And my dad was so proud,
He says, "I got some good news and some bad news." - Neat: The Story of Bourbon 00:20
He says, "I got some good news and some bad news."
But during that period of time, - Neat: The Story of Bourbon 00:13
But during that period of time,
Every day I came in from this distillery - Neat: The Story of Bourbon 00:06
Every day I came in from this distillery
He would come down here with me sometimes - Neat: The Story of Bourbon 00:15
He would come down here with me sometimes