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Edward George Ruddy died today
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Edward George Ruddy died today! Edward George Ruddy was the Chairman of the Board of the...

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Howard Beale: [arms outstretched to the heavens] Edward George Ruddy died today! Edward George Ruddy was the Chairman of the Board of the Union Broadcasting Systems, and he died at eleven o'clock this morning of a heart condition, and woe is us! We're in a lot of trouble! Howard Beale: [calmly strolling toward the audience] So. A rich little man with white hair died. What has that got to do with the price of rice, right? And *why* is that woe to us? Because you people, and sixty-two million other Americans, are listening to me right now. Because less than three percent of you people read books! Because less than fifteen percent of you read newspapers! Because the only truth you know is what you get over this tube. Right now, there is a whole, an entire generation that never knew anything that didn't come out of this tube! This tube is the Gospel, the ultimate revelation. This tube can make or break presidents, popes, prime ministers... This tube is the most awesome God-damned force in the whole godless world, and woe is us if it ever falls in to the hands of the wrong people, and that's why woe is us that Edward George Ruddy died. Because this company is now in the hands of CCA - the Communication Corporation of America. There's a new Chairman of the Board, a man called Frank Hackett, sitting in Mr. Ruddy's office on the twentieth floor. And when the twelfth largest company in the world controls the most awesome God-damned propoganda force in the whole godless world, who knows what shit will be peddled for truth on this network? Howard Beale: [ascending the stage] So, you listen to me. Listen to me: Television is not the truth! Television is a God-damned amusement park! Television is a circus, a carnival, a traveling troupe of acrobats, storytellers, dancers, singers, jugglers, side-show freaks, lion tamers, and football players. We're in the boredom-killing business! So if you want the truth... Go to God! Go to your gurus! Go to yourselves! Because that's the only place you're ever going to find any real truth.


Transcript

Edward George Ruddy died today. Edward George Ruddy was the chairman of the board... ...of the Union Broadcasting Systems and he died at 11:00 this morning... ...of a heart condition, and woe is us, we're in a lot of trouble. So a rich little man with white hair died. What has that got to do with the price of rice, right? And why is that woe to us? Because you people... ...and 62 million other Americans are listening to me right now. Because less than 3 percent of you people read books. Because less than 15 percent of you read newspapers. Because the only truth you know is what you get over this tube. Right now, there is a whole and entire generation... ...that never knew anything that didn't come out of this tube. This tube is the Gospel. The ultimate revelation. This tube can make or break presidents, popes, prime ministers! This tube is the most awesome goddamn force... ...in the whole godless world! And woe is us if it ever falls into the hands of the wrong people. And that's why woe is us that Edward George Ruddy died. Because this company is now in the hands of CCA... ...the Communication Corporation of America. There's a new chairman. A man called Frank Hackett... ...sitting in Mr. Ruddy's office on the 20th floor! And when the 12th largest company in the world... ...controls the most awesome, goddamn propaganda force... ...in the whole godless world... ...who knows what shit will be peddled for truth on this network. So you listen to me. Listen to me! Television is not the truth. Television's a goddamned amusement park. Television is a circus, a carnival, a traveling troupe of acrobats... ...storytellers, dancers, singers, jugglers, sideshow freaks, lion-tamers... ...and football players. We're in the boredom-killing business. So if you want the truth, go to God. Go to your gurus. Go to yourselves. Because that's the only place you're ever gonna find any real truth. But, man, you're never gonna get any truth from us. We'll tell you anything you want to hear. We lie like hell. We'll tell you that, uh, Kojak always gets the killer... ...and that nobody ever gets cancer in Archie Bunker's house. No matter how much trouble the hero is in, don't worry... ...just look at your watch, at the end of the hour he's gonna win! We'll tell you any shit you want to hear. We deal in illusions, man. None of it is true. But you people sit there, day after day, night after night... ...all ages, colors, creeds. We're all you know. You're beginning to believe the illusions we're spinning here. You're beginning to think the tube is reality and that your own lives are unreal. You do whatever the tube tells you. Dress like the tube, you eat like the tube... ...raise your children like the tube, you think like the tube. This is mass madness, you maniacs. In God's name, you people are the real thing. We are the illusion. So turn off your television sets. Turn them off now. Turn them off right now. Turn them off and leave them off. Turn them off right in the middle of the sentence I'm speaking to you now. Turn them off! UBS was running at a cash flow break-even point... ...after taking into account $110 million... ...of negative cash flow from the network. It was clear the fat on the network had to be flitched off. Please note an increase in projected initial programming revenues... ...in the amount of $21 million... ...due to the phenomenal success of the Howard Beale Show. I expect a positive cash flow for the entire complex of 45 million... ...achievable in this fiscal year, a year, in short, ahead of schedule. I go beyond that. This network may well be the most significant profit center... ...of the communications complex. And based upon the projected rate of return on invested capital... ...and if merger is eventually accomplished... ...the communications complex may well become... ...the towering and most profitable center... ...in the entire CCA empire. I await your questions and comments. Mr. Jensen? Very good, Frank. Exemplary. Keep it up. Buy you a cup of coffee? Hell, yes. - Do you have to get back to the office? - Nothing that can't wait. I... I drop down to the news studios every now and then... ...and ask Howard Beale about you, and he says you're doing fine. Are you? No. - Are you keeping busy? - Oh, in a fashion. This is the, uh, third funeral I've been to in two weeks. I have two other friends in the hospital whom I visit regularly...

Clip duration: 365 seconds
Views: 362
Timestamp in movie: 00h 00m 00s
Uploaded: 12 December, 2020
Genres: drama
Summary: When veteran anchorman Howard Beale is forced to retire his 25-year post because of his age, he announces to viewers that he will kill himself during his farewell broadcast. Network executives rethink their decision when his fanatical tirade results in a spike in ratings.


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