"We're gonna go backto the drawing board, find out what happenedand start over." Because I...
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"We're gonna go back
to the drawing board, find out what happened
and start over." Because I did
have such a close relationship with the brand,
they flew out to me, and they asked me,
"What can we do to build trust back
in the curly community?" And I was like,
"Let us know what happened." But DevaCurl
launched a PR campaign, releasing a video
with DevaFacts claiming their products
were safe and did not
cause problems
to the drawing board, find out what happened
and start over." Because I did
have such a close relationship with the brand,
they flew out to me, and they asked me,
"What can we do to build trust back
in the curly community?" And I was like,
"Let us know what happened." But DevaCurl
launched a PR campaign, releasing a video
with DevaFacts claiming their products
were safe and did not
cause problems
Full Transcript
00:00:01.000 --> 00:00:03.025
"We're gonna go back
to the drawing board,
00:00:03.336 --> 00:00:05.756
find out what happened
and start over."
00:00:07.002 --> 00:00:09.506
Because I did
have such a close relationship
00:00:09.592 --> 00:00:11.422
with the brand,
they flew out to me,
00:00:11.051 --> 00:00:13.881
and they asked me,
"What can we do
00:00:13.971 --> 00:00:16.392
to build trust back
in the curly community?"
00:00:16.474 --> 00:00:18.144
And I was like,
"Let us know what happened."
00:00:18.226 --> 00:00:20.316
But DevaCurl
launched a PR campaign,
00:00:20.394 --> 00:00:22.644
releasing a video
with DevaFacts
00:00:22.073 --> 00:00:26.006
claiming their products
were safe and did not
cause problems.
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Movie Summary
An investigative look into beauty and personal care products, and their absence of FDA regulations which result in hidden health risks to both the body and planet.
