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And De Beers has convinced
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Nothing Lasts Forever

And De Beers has convinced hundreds of millions of people          over almost a century...

And De Beers has convinced hundreds of millions of people 
         over almost a century so effectively          
       that they want a diamond

Full Transcript

00:00:01.000 --> 00:00:03.503
And De Beers has convinced
00:00:03.544 --> 00:00:07.089
hundreds of millions of people           over almost a century
00:00:07.131 --> 00:00:11.177
so effectively                  that they want a diamond.
Duration
11 seconds
Views
22
Timestamp in Movie
00:08:46
Uploaded
May 04, 2025
Genres
documentary
Production
Kilo Films,Showtime Documentary Films

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Movie Summary

Illusions and reality merge, where authenticity and imagination overlap, and questions arise about the value we place on the goods around us.
And the way they did it             was by inventing a product-- - Nothing Lasts Forever 00:11
And the way they did it             was by inventing a produ...
But before that, - Nothing Lasts Forever 00:10
But before that,
And in this case, - Nothing Lasts Forever 00:07
And in this case,
[Raden]                           De Beers invented - Nothing Lasts Forever 00:04
[Raden]                           De Beers invented...
People want the thing,                   the best thing, - Nothing Lasts Forever 00:11
People want the thing,                   the best thing,...
[reporter]   De Beers is                 the diamond business, - Nothing Lasts Forever 00:08
[reporter]   De Beers is                 the diamond busines...
Curious music - Nothing Lasts Forever 00:11
Curious music
...increasing it in good years           and reducing it in bad - Nothing Lasts Forever 00:07
...increasing it in good years           and reducing it in ...
[reporter 2]                    A century after it began, - Nothing Lasts Forever 00:10
[reporter 2]                    A century after it began,...
[Raden]                        It's impossible to say - Nothing Lasts Forever 00:07
[Raden]                        It's impossible to say...
[reporter 2]                     Its monopolistic control - Nothing Lasts Forever 00:10
[reporter 2]                     Its monopolistic control...
[man]                          Well, until there's - Nothing Lasts Forever 00:08
[man]                          Well, until there's...
[Raden]   And that's fine,                   because it's not - Nothing Lasts Forever 00:05
[Raden]   And that's fine,                   because it...
[Raden]                             Then again, - Nothing Lasts Forever 00:07
[Raden]                             Then again,...
[engine rumbling] - Nothing Lasts Forever 00:08
[engine rumbling]
[Stephen Lussier]                  History has always been - Nothing Lasts Forever 00:05
[Stephen Lussier]                  History has always been...
The generation - Nothing Lasts Forever 00:08
The generation
De Beers was controlled by          the Oppenheimers since really - Nothing Lasts Forever 00:06
De Beers was controlled by          the Oppenheimers since r...
But they're all gone,              and, well, I'm still there, - Nothing Lasts Forever 00:07
But they're all gone,              and, well, I'm ...
Yeah, you know,               it helps in life to be lucky. - Nothing Lasts Forever 00:06
Yeah, you know,               it helps in life to be lucky....