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One of the first meetings we had
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Plastic Earth

One of the first meetingswe had with the Coca-Cola Companyin Atlanta, the CEO of Cokesaw...

One of the first meetings
we had with the Coca-Cola Company
in Atlanta, the CEO of Coke
saw this bottle and said,
"Look, this is great

Full Transcript

00:00:01.000 --> 00:00:02.871
One of the first meetings we had
00:00:02.915 --> 00:00:04.351
with the Coca-Cola Company in Atlanta,
00:00:04.395 --> 00:00:06.919
the CEO of Coke saw this bottle
00:00:06.963 --> 00:00:08.079
and said, "Look, this is great.
Duration
10 seconds
Views
21
Timestamp in Movie
00:33:56
Uploaded
Apr 19, 2025
Genres
documentary
Production
DreamPost Productions

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Movie Summary

The plastic crisis is met head-on with tackling the solutions to deal with the over production of single-use plastics.
So, let's make sure we get it on the market - Plastic Earth 00:11
So, let's make sure we get it on the market
You know, this takes typically ten years, - Plastic Earth 00:07
You know, this takes typically ten years,
Coke invested in Avantium to actually give us the capital - Plastic Earth 00:09
Coke invested in Avantium to actually give us the capital
[all applauding] - Plastic Earth 00:11
[all applauding]
[Rob] Avantium was originally created - Plastic Earth 00:08
[Rob] Avantium was originally created
As one of the early-formed biotech companies emerging - Plastic Earth 00:12
As one of the early-formed biotech companies emerging
We are planning to build - Plastic Earth 00:11
We are planning to build
And that will enable PEF, which is this material, - Plastic Earth 00:06
And that will enable PEF, which is this material,
Uh, it's PEF, and it has - Plastic Earth 00:06
Uh, it's PEF, and it has
We've been looking at all kinds of partners - Plastic Earth 00:06
We've been looking at all kinds of partners
But also Carlsberg in Denmark, from the beer side. - Plastic Earth 00:06
But also Carlsberg in Denmark, from the beer side.
If you have carbonated soft drink or beer, - Plastic Earth 00:07
If you have carbonated soft drink or beer,
And-- and they're also-- - Plastic Earth 00:06
And-- and they're also--
[Tom A] It has all the performance characteristics - Plastic Earth 00:07
[Tom A] It has all the performance characteristics
It's also going to be used for making fibers for apparel. - Plastic Earth 00:06
It's also going to be used for making fibers for appare...
So, we use plant-based sugars - Plastic Earth 00:06
So, we use plant-based sugars
It's all the branches, all the things - Plastic Earth 00:07
It's all the branches, all the things
But if it ends up in nature, - Plastic Earth 00:09
But if it ends up in nature,
What is interesting about a paper bottle - Plastic Earth 00:10
What is interesting about a paper bottle
So, if we can compete with a multilayer bottle - Plastic Earth 00:15
So, if we can compete with a multilayer bottle