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My name is Nir Eyal, and, a few years ago
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How to Build"-- - Author Nir Eyal helps design apps to become habit-forming

My name is Nir Eyal, and, a few years ago, I wrote a book called "Hooked: How to Build"-- - [Jon] Author Nir Eyal helps design apps to become habit-forming

Full Transcript

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- My name is Nir Eyal, and, a few years ago,
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I wrote a book called "Hooked: How to Build"--
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- [Jon] Author Nir Eyal helps design apps
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to become habit-forming.
Duration
9 seconds
Views
33
Timestamp in Movie
00:12:52
Uploaded
May 29, 2025
Genres
documentary
Production
N/A

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Movie Summary

Filmmaker John Hyatt talks to kids, parents and experts about the impact and chilling consequences of constant smartphone screen time in today's world.
He shed some light on how companies are brain-hacking - Screened Out 00:06
He shed some light on how companies are brain-hacking
- Right, I was in the video gaming and advertising industry, - Screened Out 00:08
- Right, I was in the video gaming and advertising industry,
And so I kinda put these lessons I had gleaned - Screened Out 00:22
And so I kinda put these lessons I had gleaned
The core of products that keep you coming back, - Screened Out 00:05
The core of products that keep you coming back,
It's a four-step process that goes from a trigger, - Screened Out 00:07
It's a four-step process that goes from a trigger,
And it's through successive cycles through these hooks - Screened Out 00:08
And it's through successive cycles through these hooks
There's these external triggers, like a notification, - Screened Out 00:11
There's these external triggers, like a notification,
And so what we find is that tech companies are in a race - Screened Out 00:11
And so what we find is that tech companies are in a race
(spaceship whirring) - Screened Out 00:18
(spaceship whirring)
Then, finally, is the investment, - Screened Out 00:08
Then, finally, is the investment,
It's where you give the company data or you upload content, - Screened Out 00:16
It's where you give the company data or you upload...
You're queued with what's called an internal trigger, - Screened Out 00:06
You're queued with what's called an internal...
Without any kind of notifications, - Screened Out 00:04
Without any kind of notifications,
(device keyboards clicking) - Screened Out 00:09
(device keyboards clicking)
- We, as a species, we wanna be connected with each other. - Screened Out 00:05
- We, as a species, we wanna be connected with each other.
We needed each other to stay warm, to get food, - Screened Out 00:07
We needed each other to stay warm, to get food,
So we have a deeply ingrained drive for connectedness. - Screened Out 00:05
So we have a deeply ingrained drive for connectedness.
- What the screen has done to social interactions - Screened Out 00:04
- What the screen has done to social interactions
- We also have a deep fear of intimacy. - Screened Out 00:04
- We also have a deep fear of intimacy.
And so one of the things - Screened Out 00:12
And so one of the things