They called it the car for every man. Henry Ford himself called it a car for the great...

Narrator: [First lines] They called it the car for every man. Henry Ford himself called it a car for the great multitude. It was functional, and simple, like your sewing machine, or your cast-iron stove. You could learn to drive it in less than a day. And you could get any color you wanted, so long as it was black. When Ford first conceived the Model-T, it took thirteen hours to assemble. Within five years he was turning out a vehicle every ninety seconds. Of course the real invention was the assembly line that built it. Pretty soon other businesses had borrowed the same technologies. Seamstresses became button sewers. Furniture makers became knob turners. It was the beginning and the end of imagination, all at the same time.

They called it the car for Everyman. Henry Ford himself called it a car for the great multitude. It was functional and simple, like your sewing machine or your cast-iron stove. You could learn to drive it in less than a day, and you could get any colour you wanted, so long as it was black. When Ford first conceived the Model T, it took 13 hours to assemble. Within five years, he was turning out a vehicle every 90 seconds. Of course, the real invention wasn’t the car, it was the assembly line that built it. Pretty soon, other businesses had borrowed the same techniques. Seamstresses became button sewers. Furniture makers became knob turners. It was the beginning and the end of imagination... all at the same time. Howard? - Charles, I’m talking to you. - Hmm? They need spokes, same as the others. They oughta make a better spoke. Yeah? Then what would you do?