People want to back a winner. They need to feel a part of something bigger than they are....
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Wes Benteen:
People want to back a winner. They need to feel a part of something bigger than they are. They used to advertise the quality of a product - - tastes great, whitens your teeth, shaves close, rides like a dream - - Now what do they push? America's number one soft drink. Best-selling mid-sized utility vehicle. It isn't "buy the product." It's "Join the club." You make people feel part of a winner, they'll follow you anywhere
People want to back a winner. They need to feel a part of something bigger than they are. They used to advertise the quality of a product - - tastes great, whitens your teeth, shaves close, rides like a dream - - Now what do they push? America's number one soft drink. Best-selling mid-sized utility vehicle. It isn't "buy the product." It's "Join the club." You make people feel part of a winner, they'll follow you anywhere
Full Transcript
00:00:01.000 --> 00:00:03.836
People want to back a winner
00:00:03.869 --> 00:00:06.772
They need to feel a part of something bigger than they are
00:00:06.806 --> 00:00:10.042
They used to advertise the quality of a product
00:00:10.999 --> 00:00:13.012
tastes great whitens your teeth
00:00:13.045 --> 00:00:16.616
shaves close rides like a dream
00:00:16.649 --> 00:00:18.984
Now what do they push
00:00:19.001 --> 00:00:21.287
America's number one soft drink
00:00:21.321 --> 00:00:23.523
Best selling mid sized utility vehicle
00:00:23.556 --> 00:00:28.394
It isn't buy the product It's join the club
00:00:28.428 --> 00:00:31.931
You make people feel part of a winner they'll follow you anywhere
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Movie Summary
The discovery of a corpse threatens to unravel a bumbling local politician's campaign for governor of Colorado.
Actors
Wes Benteen
Chuck Raven
