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The manufacturing, sourcing, and logistics business that was founded 50
years ago is now part of a listed group. Its entrenched global presence
still benefits greatly from the diversified vertical
integration strategy. To manufacture and source furniture
and homeware from low-cost countries and to sell these products
to value-conscious consumers. They came out with a story
of "vertical integration"
years ago is now part of a listed group. Its entrenched global presence
still benefits greatly from the diversified vertical
integration strategy. To manufacture and source furniture
and homeware from low-cost countries and to sell these products
to value-conscious consumers. They came out with a story
of "vertical integration"
Full Transcript
00:00:01.000 --> 00:00:03.039
The manufacturing, sourcing,
00:00:03.004 --> 00:00:08.239
and logistics business that was founded 50
years ago is now part of a listed group.
00:00:08.024 --> 00:00:11.959
Its entrenched global presence
still benefits greatly
00:00:11.096 --> 00:00:15.012
from the diversified vertical
integration strategy.
00:00:15.121 --> 00:00:19.088
To manufacture and source furniture
and homeware from low-cost countries
00:00:19.881 --> 00:00:23.799
and to sell these products
to value-conscious consumers.
00:00:23.008 --> 00:00:27.519
They came out with a story
of "vertical integration".
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Movie Summary
The biggest corporate scandal in South African history, the fall of Steinhoff led to a loss of R200 billion. Steinheist untangles the story: the investors who were taken in; the victims and the CEO, Markus Jooste, who's still a fr...