The wholesale, manufacturingand logistics business was founded by Bruno Steinhoff. With...
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The wholesale, manufacturing
and logistics business was founded by Bruno Steinhoff. With his entrepreneurial spirit
Bruno dared to cross many boundaries to find value and
quality products in places where very
few were prepared to go. The Steinhoff strategy of
sourcing furniture from the East to sell into a discount market
in the West, proved successful. So, I had productions
in all East Europe
and logistics business was founded by Bruno Steinhoff. With his entrepreneurial spirit
Bruno dared to cross many boundaries to find value and
quality products in places where very
few were prepared to go. The Steinhoff strategy of
sourcing furniture from the East to sell into a discount market
in the West, proved successful. So, I had productions
in all East Europe
Full Transcript
00:00:01.000 --> 00:00:03.999
The wholesale, manufacturing
and logistics business
00:00:04.000 --> 00:00:05.999
was founded by Bruno Steinhoff.
00:00:06.000 --> 00:00:10.558
With his entrepreneurial spirit
Bruno dared to cross many boundaries
00:00:10.559 --> 00:00:12.439
to find value and
quality products
00:00:12.044 --> 00:00:15.008
in places where very
few were prepared to go.
00:00:15.081 --> 00:00:18.159
The Steinhoff strategy of
sourcing furniture from the East
00:00:18.016 --> 00:00:22.199
to sell into a discount market
in the West, proved successful.
00:00:22.002 --> 00:00:24.068
So, I had productions
in all East Europe.
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Movie Summary
The biggest corporate scandal in South African history, the fall of Steinhoff led to a loss of R200 billion. Steinheist untangles the story: the investors who were taken in; the victims and the CEO, Markus Jooste, who's still a fr...
