Companies spend billions to make sure that you know their product. In 2001, on direct...
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Morgan Spurlock:
[voiceover of an animated segment]
Companies spend billions to make sure that you know their product.
[One very fat man pulls lots of cash out of his pockets]
Morgan Spurlock:
In 2001, on direct media advertising, that's radio, television and print, McDonald's spent 1.4 Billion dollars worldwide.
[a second man pulls just a slightly smaller amount of cash out of his pockets]
Morgan Spurlock:
On direct media advertising, Pepsi spent more than a billion dollars.
[a third man pulls a significantly smaller pile of cash and coins out of his pockets]
Morgan Spurlock:
To advertise candy, Hershey foods spent a mere 200 million dollars internationally.
[a fourth man drops a single coin, and gets laughed at by the other three media executives]
Morgan Spurlock:
In its peak year the Five-a-Day Vegetable Campaigns total advertising budget in all media was a lowly 2 million dollars, 100 times less than just the direct media budget of one candy company.
Transcript
00:00:01.000 --> 00:00:02.523
Morgan Companies spend billions
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making sure you know their product
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In 2001 on direct media advertising
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that's radio television and print
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McDonald's spent 1 4 billion worldwide
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On direct media advertising
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Pepsi spent more than 1 billion
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To advertise its candy
00:00:22.543 --> 00:00:27.007
Hershey foods spent under a mere 200 million internationally
00:00:27.113 --> 00:00:30.943
In its peak year the 5 a day fruit and vegetable campaign's
00:00:30.987 --> 00:00:33.859
total advertising budget in all media
00:00:33.903 --> 00:00:37.998
was a lowly 2 million
00:00:37.123 --> 00:00:40.998
100 times less than just the direct media budget
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of one candy company
Clip duration: 43 seconds
Views: 55
Timestamp in movie: 00h 46m 10s
Uploaded: 24 November, 2022
Genres: documentary
Summary: While examining the influence of the fast food industry, Morgan Spurlock personally explores the consequences on his health of a diet of solely McDonald's food for one month.
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