In its peak year the Five-a-Day Vegetable Campaigns total advertising budget in all media...
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Morgan Spurlock:
[voiceover of an animated segment]
Companies spend billions to make sure that you know their product. [One very fat man pulls lots of cash out of his pockets] Morgan Spurlock:
In 2001, On direct media advertising, that's radio, television and print, McDonald's spent 1.4 Billion dollars worldwide. [a second man pulls just a slightly smaller amount of cash out of his pockets] Morgan Spurlock:
On direct media advertising, Pepsi spent more than a billion dollars. [a third man pulls a significantly smaller pile of cash and coins out of his pockets] Morgan Spurlock:
To advertise candy, Hershey foods spent a mere 200 million dollars internationally. [a fourth man drops a single coin, and gets laughed at by the other three media executives] Morgan Spurlock:
In its peak year the Five-a-Day Vegetable Campaigns total advertising budget in all media was a lowly 2 million dollars, 100 times less than just the direct media budget of one candy company
[voiceover of an animated segment]
Companies spend billions to make sure that you know their product. [One very fat man pulls lots of cash out of his pockets] Morgan Spurlock:
In 2001, On direct media advertising, that's radio, television and print, McDonald's spent 1.4 Billion dollars worldwide. [a second man pulls just a slightly smaller amount of cash out of his pockets] Morgan Spurlock:
On direct media advertising, Pepsi spent more than a billion dollars. [a third man pulls a significantly smaller pile of cash and coins out of his pockets] Morgan Spurlock:
To advertise candy, Hershey foods spent a mere 200 million dollars internationally. [a fourth man drops a single coin, and gets laughed at by the other three media executives] Morgan Spurlock:
In its peak year the Five-a-Day Vegetable Campaigns total advertising budget in all media was a lowly 2 million dollars, 100 times less than just the direct media budget of one candy company
Full Transcript
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Morgan Companies spend billions
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making sure you know their product
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In 2001 on direct media advertising
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that's radio television and print
00:00:10.096 --> 00:00:14.057
McDonald's spent 1 4 billion worldwide
00:00:15.232 --> 00:00:16.973
On direct media advertising
00:00:17.998 --> 00:00:19.279
Pepsi spent more than 1 billion
00:00:20.367 --> 00:00:22.005
To advertise its candy
00:00:22.543 --> 00:00:27.007
Hershey foods spent under a mere 200 million internationally
00:00:27.113 --> 00:00:30.943
In its peak year the 5 a day fruit and vegetable campaign's
00:00:30.987 --> 00:00:33.859
total advertising budget in all media
00:00:33.903 --> 00:00:37.998
was a lowly 2 million
00:00:37.123 --> 00:00:40.998
100 times less than just the direct media budget
00:00:40.126 --> 00:00:41.954
of one candy company
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Movie Summary
While examining the influence of the fast food industry, Morgan Spurlock personally explores the consequences on his health of a diet of solely McDonald's food for one month.
