That parent will have a thousand cracks with their child compared to 10,000 for the food...
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Himself - Professor, Yale Center for Eating and Weight Disorders:
The average American child sees 10,000 food advertisements per year on television. [commercials were shown briefly] Himself - Professor, Yale Center for Eating and Weight Disorders:
95% of those are for sugared cereals, soft drinks, fast foods, or candy. But parents who eats every meal every day for the whole year with their child and every meal gives a very compelling nutrition message and can bring in cartoon characters and Michael Jordan. So instead of selling McDonald's, he sells oranges. [Michael Jordan holds up a big mac and an orange] Himself - Professor, Yale Center for Eating and Weight Disorders:
And Brittany Spears instead of selling Pepsi, we'll sell radishes or lettuce or something. [Brittany Spears holds up a can of Pepsi, Radish and Lettuce] Himself - Professor, Yale Center for Eating and Weight Disorders:
That parent will have a thousand cracks with their child compared to 10,000 for the food industry. So it's not a fair fight
The average American child sees 10,000 food advertisements per year on television. [commercials were shown briefly] Himself - Professor, Yale Center for Eating and Weight Disorders:
95% of those are for sugared cereals, soft drinks, fast foods, or candy. But parents who eats every meal every day for the whole year with their child and every meal gives a very compelling nutrition message and can bring in cartoon characters and Michael Jordan. So instead of selling McDonald's, he sells oranges. [Michael Jordan holds up a big mac and an orange] Himself - Professor, Yale Center for Eating and Weight Disorders:
And Brittany Spears instead of selling Pepsi, we'll sell radishes or lettuce or something. [Brittany Spears holds up a can of Pepsi, Radish and Lettuce] Himself - Professor, Yale Center for Eating and Weight Disorders:
That parent will have a thousand cracks with their child compared to 10,000 for the food industry. So it's not a fair fight
Full Transcript
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The average American child
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sees 10 000 food advertisements per year on television
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Ninety five percent of those are for sugared cereals
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soft drinks fast foods or candy
00:00:10.749 --> 00:00:14.361
A parent who eats every meal every day
00:00:14.405 --> 00:00:16.058
for the whole year with their child
00:00:16.102 --> 00:00:19.041
and at every meal gives a very compelling nutrition message
00:00:19.453 --> 00:00:22.543
and can bring in cartoon characters and Michael Jordan
00:00:22.587 --> 00:00:24.023
so instead of selling McDonald's
00:00:24.999 --> 00:00:25.241
he sells oranges
00:00:25.285 --> 00:00:27.002
and Britney spears instead of selling Pepsi
00:00:27.243 --> 00:00:30.464
will will sell radishes or lettuce or something
00:00:30.508 --> 00:00:33.598
that parents will have 1 000 cracks at their child
00:00:33.641 --> 00:00:36.252
compared to 10 000 for the food industry
00:00:36.296 --> 00:00:37.776
So it's not a fair fight
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Movie Summary
While examining the influence of the fast food industry, Morgan Spurlock personally explores the consequences on his health of a diet of solely McDonald's food for one month.
