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Scat:
Here's how to spot the difference between art and Marketing. Marketing starts with an unfulfilled need in the marketplace, and figures out how to plug it. Art, on the other hand, starts with the idea - figuring out how to sell it comes later on, if at all. This one [art] Scat:
makes better stuff. But a lot of the time there's no market for it. This one [Marketing] Scat:
makes more money, But a lot of the time the idea sucks. Because you can't force ideas to turn up when you need them. They just do - or they don't
Here's how to spot the difference between art and Marketing. Marketing starts with an unfulfilled need in the marketplace, and figures out how to plug it. Art, on the other hand, starts with the idea - figuring out how to sell it comes later on, if at all. This one [art] Scat:
makes better stuff. But a lot of the time there's no market for it. This one [Marketing] Scat:
makes more money, But a lot of the time the idea sucks. Because you can't force ideas to turn up when you need them. They just do - or they don't
Full Transcript
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Here's how to spot the difference between art and marketing
00:00:04.462 --> 00:00:07.173
Marketing starts with an unfulfilled need in the marketplace
00:00:07.034 --> 00:00:08.967
and figures out how to plug it
00:00:09.134 --> 00:00:11.636
Art on the other hand starts with the idea
00:00:11.803 --> 00:00:14.097
Figuring out how to sell it comes later if at all
00:00:14.264 --> 00:00:17.475
This way makes better stuff but a lot of the time there's no market for it
00:00:17.642 --> 00:00:19.102
This way makes more money
00:00:19.269 --> 00:00:21.312
but a lot of the time the idea sucks
00:00:21.479 --> 00:00:24.107
'cause you can't force ideas to turn up when you need them
00:00:24.274 --> 00:00:26.999
They just do
00:00:26.192 --> 00:00:27.986
or they don't
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Movie Summary
A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry's novel.
Actors
Scat
