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It's amazing how we can now measure and understand that demand
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The Beanie Bubble

It's amazing how we can now measureand understand that demand using secondary market tools...

It's amazing how we can now measure
and understand that demand using secondary market tools to help us steer our business
more skillfully than ever before

Full Transcript

00:00:01.000 --> 00:00:03.836
It's amazing how we can now measure and understand that demand
00:00:03.837 --> 00:00:06.046
using secondary market tools to help us
00:00:06.047 --> 00:00:09.999
steer our business more skillfully than ever before.
Duration
10 seconds
Views
40
Timestamp in Movie
01:15:27
Uploaded
Apr 13, 2025
Genres
comedy, drama
Production
Imagine Entertainment,Apple Studios

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Movie Summary

Ty Warner was a frustrated toy salesman until his collaboration with three women grew his idea into the biggest toy craze in history.
Uh-huh. So, back to the rollout. I think the smarter... - The Beanie Bubble 00:05
Uh-huh. So, back to the rollout. I think the smarter...
Well, the most basic is using eBay markups to measure demand. - The Beanie Bubble 00:07
Well, the most basic is using eBay markups to measure demand...
So this is how much we ship, and this is how much they're marking them up on eBay. - The Beanie Bubble 00:06
So this is how much we ship, and this is how much they'...
On the high end, we've seen Peanut the Elephant go for $7,000. - The Beanie Bubble 00:06
On the high end, we've seen Peanut the Elephant go for ...
And on the low end, there's no markup at all. - The Beanie Bubble 00:05
And on the low end, there's no markup at all.
But if we ever cross zero, market collapses. - The Beanie Bubble 00:07
But if we ever cross zero, market collapses.
We actively monitor that threshold, - The Beanie Bubble 00:10
We actively monitor that threshold,
And it's not the full picture, because demand isn't static. - The Beanie Bubble 00:06
And it's not the full picture, because demand isn'...
Bids on a given model, percentage where reserve is never met. - The Beanie Bubble 00:05
Bids on a given model, percentage where reserve is never met...
Timing of response bids, plus a half a dozen others. - The Beanie Bubble 00:05
Timing of response bids, plus a half a dozen others.
These metrics give us incredible new insight on where demand is headed. - The Beanie Bubble 00:06
These metrics give us incredible new insight on where demand...
So in three months, it'll be in this range. - The Beanie Bubble 00:07
So in three months, it'll be in this range.
It could be as low as 26 million. - The Beanie Bubble 00:05
It could be as low as 26 million.
And thankfully, our worst-case scenario - The Beanie Bubble 00:07
And thankfully, our worst-case scenario
Provided we understand, respect and protect it. - The Beanie Bubble 00:05
Provided we understand, respect and protect it.
So instead of just blindly pushing our numbers up and hoping for the best, - The Beanie Bubble 00:13
So instead of just blindly pushing our numbers up and hoping...
And that's why we're the most successful toy company in the world. - The Beanie Bubble 00:05
And that's why we're the most successful toy compa...
Hey. No. We don't talk about the UK! Ever. - The Beanie Bubble 00:06
Hey. No. We don't talk about the UK! Ever.
Okay. Yeah, I'll... No worries. I'll fix it. - The Beanie Bubble 00:06
Okay. Yeah, I'll... No worries. I'll fix it.
Well, he has some things to learn, but he has an amazing track record. - The Beanie Bubble 00:05
Well, he has some things to learn, but he has an amazing tra...