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How can we build that trust between banks and our seniors?
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The Bridge

How can we build that trustbetween banks and our seniors?

How can we build that trust
between banks and our seniors?

Full Transcript

00:00:01.000 --> 00:00:04.504
How can we build that trust between banks and our seniors?
Duration
6 seconds
Views
24
Timestamp in Movie
00:57:56
Uploaded
Apr 08, 2025
Genres
documentary
Production
Arowana Films

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Movie Summary

Fifty years ago, our country grappled with discrimination that profoundly impacted minority communities. In Los Angeles, neighborhood leaders united to challenge these barriers by establishing a community-focused bank, aiming to d...
Self-Help is a 56-year-old community-based organization - The Bridge 00:09
Self-Help is a 56-year-old community-based organization
Seniors are sometimes not used to the Western banking system. - The Bridge 00:07
Seniors are sometimes not used to the Western banking system...
You know, many of them keep their cash - The Bridge 00:08
You know, many of them keep their cash
But when Social Security - The Bridge 00:12
But when Social Security
SROs and other landlords that are around, - The Bridge 00:08
SROs and other landlords that are around,
So, what they have to do is take that money out - The Bridge 00:07
So, what they have to do is take that money out
So, what we found out that was happening was - The Bridge 00:15
So, what we found out that was happening was
If I look at my parents, - The Bridge 00:07
If I look at my parents,
So now people know that they're gonna get, like, $1000 or more in their pocket - The Bridge 00:14
So now people know that they're gonna get, like, $1000 ...
Unprovoked attacks were happening to our most vulnerable seniors. - The Bridge 00:07
Unprovoked attacks were happening to our most vulnerable sen...
Our captain of our central police station asked me, - The Bridge 00:22
Our captain of our central police station asked me,
So if they come into the East West Bank and get their money, - The Bridge 00:14
So if they come into the East West Bank and get their money,
You know, East West Bank really was our savior during the pandemic. - The Bridge 00:07
You know, East West Bank really was our savior during the pa...
East West really took to the idea and really ran with it. - The Bridge 00:06
East West really took to the idea and really ran with it.
You know, about two months after that conversation, - The Bridge 00:06
You know, about two months after that conversation,
We lowered our fees. Our fees are $1.75 now for all seniors." - The Bridge 00:09
We lowered our fees. Our fees are $1.75 now for all seniors....
And now they're looking at all the other banks, - The Bridge 00:18
And now they're looking at all the other banks,
I'm a fourth-generation Californian, - The Bridge 00:09
I'm a fourth-generation Californian,
And as I learned more about civic engagement, - The Bridge 00:15
And as I learned more about civic engagement,
And then one thing leads to another, and then all of a sudden, - The Bridge 00:08
And then one thing leads to another, and then all of a sudde...