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What makes our products different from everybody else
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The Bridge

What makes our productsdifferent from everybody else is they're very, very soft

what makes our products
different from everybody else is they're very, very soft

Full Transcript

00:00:01.000 --> 00:00:04.253
what makes our products different from everybody else
00:00:04.254 --> 00:00:06.214
is they're very, very soft.
Duration
7 seconds
Views
32
Timestamp in Movie
00:08:58
Uploaded
Apr 09, 2025
Genres
documentary
Production
Arowana Films

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Movie Summary

Fifty years ago, our country grappled with discrimination that profoundly impacted minority communities. In Los Angeles, neighborhood leaders united to challenge these barriers by establishing a community-focused bank, aiming to d...
It's basically our sponge cake, if you wanna touch it. - The Bridge 00:05
It's basically our sponge cake, if you wanna touch it.
Basically, you know, I had to standardize everything. - The Bridge 00:06
Basically, you know, I had to standardize everything.
And then, when I did that, I changed everything into percentages. - The Bridge 00:07
And then, when I did that, I changed everything into percent...
You know, just mixing and things didn't come out the way I wanted it to. - The Bridge 00:06
You know, just mixing and things didn't come out the wa...
When you turn 12, you ended up here on weekends. - The Bridge 00:05
When you turn 12, you ended up here on weekends.
I just worry about, you know, like, if I can get the product out - The Bridge 00:09
I just worry about, you know, like, if I can get the product...
Growing up, he was busy a lot of the time, - The Bridge 00:10
Growing up, he was busy a lot of the time,
It was about what needed to be brought to the community - The Bridge 00:13
It was about what needed to be brought to the community
So yeah, it's quite a legacy. - The Bridge 00:06
So yeah, it's quite a legacy.
In 1973, East West opens its headquarters in Los Angeles, Chinatown, - The Bridge 00:12
In 1973, East West opens its headquarters in Los Angeles, Ch...
In those very early days, Chinatown was still so small. - The Bridge 00:06
In those very early days, Chinatown was still so small.
And again, you have this kind of altruistic group of people. - The Bridge 00:06
And again, you have this kind of altruistic group of people.
Yes, it's a bank, but people have this kind of vision of: - The Bridge 00:08
Yes, it's a bank, but people have this kind of vision o...
It's very much about those personal relationships, - The Bridge 00:16
It's very much about those personal relationships,
And that's why this is so unique, - The Bridge 00:10
And that's why this is so unique,
Kellogg was part-time president until 1983. - The Bridge 00:08
Kellogg was part-time president until 1983.
His interest was working with the brokers, - The Bridge 00:07
His interest was working with the brokers,
So one by one, it grows so fast. - The Bridge 00:07
So one by one, it grows so fast.
At that time, most of the directors, - The Bridge 00:09
At that time, most of the directors,
So they all wanted to sell the bank. - The Bridge 00:06
So they all wanted to sell the bank.