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Everything we asked shifted in a direction
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The Creepy Line

Everything we askedshifted in a direction that matched the biasin the search rankings

Everything we asked
shifted in a direction that matched the bias
in the search rankings

Full Transcript

00:00:01.000 --> 00:00:04.000
Everything we asked shifted in a direction
00:00:04.292 --> 00:00:07.542
that matched the bias in the search rankings.
Duration
9 seconds
Views
12
Timestamp in Movie
01:03:09
Uploaded
Oct 28, 2025
Genres
documentary
Production
Wandering Foot Productions

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Movie Summary

The Creepy Line reveals the stunning degree to which society is manipulated by Google and Facebook and how they do it.
This is random assignments, so we’re arbitrarily putting some people in the - The Creepy Line 00:10
This is random assignments, so we’re arbitrarily putting som...
It’s random. And, wherever we put them, they shift. So, that's the power here. - The Creepy Line 00:07
It’s random. And, wherever we put them, they shift. So, that...
There was another thing that caught our attention in this first experiment, and - The Creepy Line 00:15
There was another thing that caught our attention in this fi...
When we decided to repeat this, we thought, why don't we try to mask - The Creepy Line 00:17
When we decided to repeat this, we thought, why don't w...
So, in that second experiment, same exact procedure, 103 new participants. - The Creepy Line 00:07
So, in that second experiment, same exact procedure, 103 new...
Two things happened. Number one, we got a shift again. - The Creepy Line 00:05
Two things happened. Number one, we got a shift again.
Even more interesting, the percentage of people who seemed unaware - The Creepy Line 00:10
Even more interesting, the percentage of people who seemed u...
We said, “Oh, let's do it again and let's - The Creepy Line 00:16
We said, “Oh, let's do it again and let's
So, this told us that not only could we shift opinions and voting preferences - The Creepy Line 00:15
So, this told us that not only could we shift opinions and v...
Now, you've got incredible power to manipulate people. - The Creepy Line 00:07
Now, you've got incredible power to manipulate people.
That was our first set of experiments. The next thing we did was to replicate - The Creepy Line 00:10
That was our first set of experiments. The next thing we did...
So, we had more than 2,000 participants from all 50 states. - The Creepy Line 00:06
So, we had more than 2,000 participants from all 50 states.
We used masking, and in some demographic groups, - The Creepy Line 00:08
We used masking, and in some demographic groups,
And, in one demographic group, - The Creepy Line 00:06
And, in one demographic group,
Now, we also had so many people in this particular study that we could - The Creepy Line 00:21
Now, we also had so many people in this particular study tha...
It seems to be that if you see the bias, since you believe in search results - The Creepy Line 00:22
It seems to be that if you see the bias, since you believe i...
In other words, this algorithm has chosen that candidate over the other. - The Creepy Line 00:06
In other words, this algorithm has chosen that candidate ove...
That the algorithm has to be right because, of course, it's objective. - The Creepy Line 00:06
That the algorithm has to be right because, of course, it�...
So, we went to India because in early 2014, there took place the largest - The Creepy Line 00:16
So, we went to India because in early 2014, there took place...
Now, we’re using real voters right smack in the middle of an extremely - The Creepy Line 00:12
Now, we’re using real voters right smack in the middle of an...