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The way we studied this was with an experiment
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The Creepy Line

The way we studied this waswith an experiment

The way we studied this was
with an experiment

Full Transcript

00:00:01.000 --> 00:00:04.708
The way we studied this was with an experiment.
Duration
6 seconds
Views
14
Timestamp in Movie
01:00:49
Uploaded
Oct 28, 2025
Genres
documentary
Production
Wandering Foot Productions

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Movie Summary

The Creepy Line reveals the stunning degree to which society is manipulated by Google and Facebook and how they do it.
We start with a group of people who we know are - The Creepy Line 00:17
We start with a group of people who we know are
They had no preconceived notions about that election or the candidates. - The Creepy Line 00:06
They had no preconceived notions about that election or the ...
We give them two short paragraphs; - The Creepy Line 00:08
We give them two short paragraphs;
How much do you trust each one? How much do you like each one? - The Creepy Line 00:06
How much do you trust each one? How much do you like each on...
What's your overall impression? We ask on an 11-point scale, where one candidate is - The Creepy Line 00:19
What's your overall impression? We ask on an 11-point s...
So, this is all pre-search. Now, we let them do some research online. - The Creepy Line 00:06
So, this is all pre-search. Now, we let them do some researc...
Now, they’re using a search engine that we created which is modeled after Google - The Creepy Line 00:14
Now, they’re using a search engine that we created which is ...
And then, they can use the search engine as they would use Google. - The Creepy Line 00:07
And then, they can use the search engine as they would use G...
They’re seeing real search results from that election connecting to real webpages. - The Creepy Line 00:07
They’re seeing real search results from that election connec...
So, before the search, the split we‘re getting is exactly what you would - The Creepy Line 00:13
So, before the search, the split we‘re getting is exactly wh...
This is now the post-search part of the experiment, and the question is, - The Creepy Line 00:13
This is now the post-search part of the experiment, and the ...
In one group, they’re seeing those search results - The Creepy Line 00:09
In one group, they’re seeing those search results
In another group, they’re seeing those search results - The Creepy Line 00:09
In another group, they’re seeing those search results
So, this is a randomized experiment, in other words. - The Creepy Line 00:06
So, this is a randomized experiment, in other words.
We got a shift in that first experiment of 48%. - The Creepy Line 00:06
We got a shift in that first experiment of 48%.
What that means is, if I have 50 people over here, - The Creepy Line 00:08
What that means is, if I have 50 people over here,
We got shifts on all the numbers, not just on the votes, - The Creepy Line 00:08
We got shifts on all the numbers, not just on the votes,
Everything we asked shifted in a direction - The Creepy Line 00:09
Everything we asked shifted in a direction
This is random assignments, so we’re arbitrarily putting some people in the - The Creepy Line 00:10
This is random assignments, so we’re arbitrarily putting som...
It’s random. And, wherever we put them, they shift. So, that's the power here. - The Creepy Line 00:07
It’s random. And, wherever we put them, they shift. So, that...