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Narrator: Sackler launched OxyContin with one
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The Crime of the Century

Sackler launchedOxyContin with one of the largest pharmaceuticalmarketing campaigns in...

narrator: Sackler launched
OxyContin with one of the largest pharmaceutical
marketing campaigns in history, but oddly, he kept his own role hidden and never gave interviews
about the drug until he was forced to testify
in this deposition when the state of Kentucky
sued and ultimately settled
with Purdue for its history
of deceptive marketing

Full Transcript

00:00:01.000 --> 00:00:03.042
narrator: Sackler launched OxyContin with one
00:00:03.125 --> 00:00:05.292
of the largest pharmaceutical marketing campaigns
00:00:05.375 --> 00:00:07.875
in history, but oddly,
00:00:07.958 --> 00:00:09.958
he kept his own role hidden
00:00:10.042 --> 00:00:12.583
and never gave interviews about the drug
00:00:12.666 --> 00:00:15.917
until he was forced to testify in this deposition
00:00:16.000 --> 00:00:17.791
when the state of Kentucky sued
00:00:17.875 --> 00:00:19.958
and ultimately settled with Purdue
00:00:20.002 --> 00:00:23.833
for its history of deceptive marketing.
Duration
24 seconds
Views
31
Timestamp in Movie
00:18:34
Uploaded
May 24, 2025
Season
1
Episode
1
Genres
documentary, crime

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Movie Summary

A searing indictment of Big Pharma and the political operatives and government regulations that enable over-production, reckless distribution and abuse of synthetic opiates.
S01 • E02 To expand the market, - The Crime of the Century 00:07
To expand the market,
S01 • E02 - You, as an entrepreneur, have to have a dream. - The Crime of the Century 00:06
- You, as an entrepreneur, have to have a dream.
S01 • E02 And then you work with passion - The Crime of the Century 00:14
And then you work with passion
S01 • E01 We had a product - The Crime of the Century 00:08
We had a product
S01 • E01 For 100 years, and even today, - The Crime of the Century 00:17
For 100 years, and even today,
S01 • E02 They've taken on some very high-profile - The Crime of the Century 00:08
They've taken on some very high-profile
S01 • E01 - But whether it's effective or not - The Crime of the Century 00:08
- But whether it's effective or not
S01 • E02 And because our office has a reputation - The Crime of the Century 00:11
And because our office has a reputation
S01 • E01 I mean, you can kill somebody and take away their pain, - The Crime of the Century 00:08
I mean, you can kill somebody and take away their pain,
S01 • E01 - I don't think that death - The Crime of the Century 00:10
- I don't think that death
S01 • E02 [suspenseful music] - The Crime of the Century 00:08
[suspenseful music]
S01 • E02 It laid out some of the things that were happening - The Crime of the Century 00:06
It laid out some of the things that were happening
S01 • E01 - Correct. - Yes, I mean, - The Crime of the Century 00:07
- Correct. - Yes, I mean,
S01 • E01 - So just because it takes away pain - The Crime of the Century 00:05
- So just because it takes away pain
S01 • E01 [birds chirping] - The Crime of the Century 00:25
[birds chirping]
S01 • E02 And for the next three months, from March to early June 2012, - The Crime of the Century 00:12
And for the next three months, from March to early June 2012...
S01 • E02 Fires the VP of sales, - The Crime of the Century 00:07
Fires the VP of sales,
S01 • E01 That's basically the same process - The Crime of the Century 00:06
That's basically the same process
S01 • E02 While the FDA limited the drug to patients with cancer pain, - The Crime of the Century 00:17
While the FDA limited the drug to patients with cancer pain,
S01 • E01 So when we talk about drugs like hydrocodone and oxycodone, - The Crime of the Century 00:13
So when we talk about drugs like hydrocodone and oxycodone,