In the early 1930s, the Great Depressionhas taken a toll on American food...
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In the early 1930s, the Great Depression
has taken a toll on American food companies,
especially Kraft. As the price of ingredients
continue to rise, consumers are desperate
for lower-cost options. And James Kraft
sees an opportunity in a fledgling
product, mayonnaise, if he can figure
out a cheaper recipe than top-selling
rival Hellmann's
has taken a toll on American food companies,
especially Kraft. As the price of ingredients
continue to rise, consumers are desperate
for lower-cost options. And James Kraft
sees an opportunity in a fledgling
product, mayonnaise, if he can figure
out a cheaper recipe than top-selling
rival Hellmann's
Full Transcript
00:00:01.000 --> 00:00:02.523
In the early 1930s,
00:00:02.654 --> 00:00:04.525
the Great Depression
has taken a toll
00:00:04.656 --> 00:00:07.659
on American food companies,
especially Kraft.
00:00:09.225 --> 00:00:11.227
As the price of ingredients
continue to rise,
00:00:11.315 --> 00:00:14.013
consumers are desperate
for lower-cost options.
00:00:15.928 --> 00:00:18.496
And James Kraft
sees an opportunity
00:00:18.626 --> 00:00:21.281
in a fledgling
product, mayonnaise,
00:00:21.368 --> 00:00:23.892
if he can figure
out a cheaper recipe
00:00:23.979 --> 00:00:26.112
than top-selling
rival Hellmann's.
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Movie Summary
Food will tell the unknown stories of innovation and rivalries behind food industry tycoons Milton Hershey, John and Will Kellogg, Henry Heinz, C.W. Post, the McDonald brothers and more.
