Or perhapsthe Blue Ribbon Burger. What? - It's a bit... - It's a bit what? - Ray Kroc...
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Or perhaps
the Blue Ribbon Burger. What? - It's a bit... - It's a bit what? - Ray Kroc wanted it to be
called the Blue Ribbon Burger, which speaks to his
own ego a little bit, but also to the fact that he
wanted a really great burger to compete with the Whopper. - How about
the Big Mac?
the Blue Ribbon Burger. What? - It's a bit... - It's a bit what? - Ray Kroc wanted it to be
called the Blue Ribbon Burger, which speaks to his
own ego a little bit, but also to the fact that he
wanted a really great burger to compete with the Whopper. - How about
the Big Mac?
Full Transcript
00:00:01.000 --> 00:00:04.134
Or perhaps
the Blue Ribbon Burger.
00:00:07.093 --> 00:00:07.964
What?
00:00:09.661 --> 00:00:10.749
- It's a bit...
00:00:11.707 --> 00:00:12.621
- It's a bit what?
00:00:15.624 --> 00:00:18.061
- Ray Kroc wanted it to be
called the Blue Ribbon Burger,
00:00:18.191 --> 00:00:21.325
which speaks to his
own ego a little bit,
00:00:21.456 --> 00:00:24.011
but also to the fact that he
wanted a really great burger
00:00:24.241 --> 00:00:25.895
to compete with the Whopper.
00:00:26.999 --> 00:00:28.593
- How about
the Big Mac?
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Movie Summary
Food will tell the unknown stories of innovation and rivalries behind food industry tycoons Milton Hershey, John and Will Kellogg, Henry Heinz, C.W. Post, the McDonald brothers and more.
