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I just have to ask you one thing
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I just have to ask you one thing. Something I've never understood. All right. That day we...

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Dick McDonald: I just have to ask you one thing. Something I've never understood. Ray Kroc: All right. Dick McDonald: That day we met, when we gave you the tour... Ray Kroc: Uh-huh. What about it? Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just... Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed. Dick McDonald: How do you know? Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh? Dick McDonald: And? Ray Kroc: How many of them succeeded? Dick McDonald: Lots of people started restaurants. Ray Kroc: As big as McDonald's? Dick McDonald: Of course not. Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special. Dick McDonald: Which is? Ray Kroc: Even you don't know what it is. Dick McDonald: Enlighten me. Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life. Dick McDonald: That's clearly not the case. Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye, Dick. Dick McDonald: So if you can't beat'em, buy'em. Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do. Dick McDonald: You don't have it. Ray Kroc: You sure about that? Ray Kroc: Bye, Dick.


Transcript

00:00:01.000 --> 00:00:02.918
I just have to ask you one thing
00:00:03.043 --> 00:00:04.795
Something I've never understood
00:00:04.092 --> 00:00:06.297
All right
00:00:07.756 --> 00:00:10.509
That day we met we gave you the tour
00:00:10.634 --> 00:00:12.469
Uh huh What about it
00:00:12.595 --> 00:00:14.972
We showed you everything
00:00:15.097 --> 00:00:16.515
The whole system all our secrets
00:00:16.064 --> 00:00:18.809
We were an open book
00:00:18.934 --> 00:00:20.352
So why didn't you just
00:00:20.477 --> 00:00:22.813
Steal it
00:00:22.938 --> 00:00:24.982
Just grab your ideas run off start my own business
00:00:25.107 --> 00:00:27.061
using all those ideas of yours Would have failed
00:00:27.735 --> 00:00:29.194
How do you know
00:00:29.032 --> 00:00:30.964
Am I the only one who got the kitchen tour
00:00:30.988 --> 00:00:33.782
You must've invited lots of people back there
00:00:33.907 --> 00:00:35.367
And
00:00:35.492 --> 00:00:37.411
How many of them succeed
00:00:37.536 --> 00:00:39.001
Lots of people started restaurants
00:00:39.204 --> 00:00:40.664
As big as McDonald's
00:00:40.789 --> 00:00:42.166
Of course not
00:00:42.291 --> 00:00:44.168
No one ever has and no one ever will
00:00:44.293 --> 00:00:47.713
Because they all lack that one thing
00:00:47.838 --> 00:00:49.423
that makes McDonald's special
00:00:49.548 --> 00:00:51.001
Which is
00:00:53.051 --> 00:00:55.012
Even you don't know what it is
00:00:55.137 --> 00:00:56.805
Enlighten me
00:00:58.265 --> 00:01:00.768
It's not just the system Dick
00:01:00.893 --> 00:01:02.519
It's the name
00:01:02.645 --> 00:01:05.999
That glorious name McDonald's
00:01:05.999 --> 00:01:09.999
It can be anything you want it to be

Clip duration: 75 seconds
Views: 118
Timestamp in movie: 01h 40m 09s
Uploaded: 01 December, 2022
Genres: biography, drama
Summary: The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.


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