I just have to ask you one thing. Something I've never understood. Alright. That day we...
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Dick McDonald:
I just have to ask you one thing. Something I've never understood.
Ray Kroc:
Alright.
Dick McDonald:
That day we met, when we gave you the tour...
Ray Kroc:
Uh huh. What about it?
Dick McDonald:
We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just...
Ray Kroc:
Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed.
Dick McDonald:
How do you know?
Ray Kroc:
Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh?
Dick McDonald:
And?
Ray Kroc:
How many of them succeeded?
Dick McDonald:
Lots of people started restaurants.
Ray Kroc:
As big as McDonald's?
Dick McDonald:
Of course not.
Ray Kroc:
No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special.
Dick McDonald:
Which is?
Ray Kroc:
Even you don't know what it is.
Dick McDonald:
Enlighten me.
Ray Kroc:
It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life.
Dick McDonald:
That's clearly not the case.
Ray Kroc:
So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick.
Dick McDonald:
So if you can't beat'em, buy'em.
Ray Kroc:
I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do.
Dick McDonald:
You don't have it.
Ray Kroc:
You sure about that?
Ray Kroc:
Bye Dick.
Transcript
00:00:03.000 --> 00:00:04.099
I just have to ask you
one thing.
00:00:05.007 --> 00:00:06.089
Something I've never understood.
00:00:06.972 --> 00:00:08.572
Alright.
00:00:09.573 --> 00:00:12.363
That day we met,
we gave you the tour.
00:00:12.444 --> 00:00:14.534
Uh-huh. What about it?
00:00:14.613 --> 00:00:17.001
We showed you everything.
00:00:17.115 --> 00:00:18.375
The whole system,
all our secrets.
00:00:18.045 --> 00:00:20.087
We were an open book.
00:00:20.952 --> 00:00:22.402
So why didn't you just...
00:00:22.487 --> 00:00:24.877
Steal it?
00:00:24.956 --> 00:00:27.999
Just grab your ideas, run off,
start my own business
00:00:27.125 --> 00:00:29.485
using all those ideas of yours.
Would have failed.
00:00:29.561 --> 00:00:31.061
How do you know?
00:00:31.328 --> 00:00:32.918
Am I the only one who
got the kitchen tour?
00:00:32.998 --> 00:00:35.858
You must've invited
lots of people back there.
00:00:35.934 --> 00:00:37.424
And?
00:00:37.502 --> 00:00:39.452
How many of them succeed?
00:00:39.537 --> 00:00:41.127
Lots of people
started restaurants.
00:00:41.206 --> 00:00:42.526
As big as McDonald's?
00:00:42.607 --> 00:00:44.237
Of course not.
00:00:44.309 --> 00:00:46.229
No one ever has
and no one ever will.
00:00:46.311 --> 00:00:49.561
Because they all lack
that one thing
00:00:49.648 --> 00:00:51.478
that makes McDonald's special.
00:00:51.549 --> 00:00:53.149
Which is...?
00:00:55.519 --> 00:00:57.003
Even you don't know what it is.
00:00:57.155 --> 00:00:58.685
Enlighten me.
00:01:00.291 --> 00:01:02.611
It's not just the system, dick.
00:01:02.694 --> 00:01:04.584
It's the name.
00:01:04.663 --> 00:01:07.583
That glorious name, McDonald's.
00:01:07.666 --> 00:01:11.001
It can be anything
you want it to be.
00:01:11.369 --> 00:01:13.999
It's limitless, it's wide open.
00:01:13.001 --> 00:01:15.625
It sounds...
00:01:15.999 --> 00:01:17.967
it sounds like...
00:01:18.006 --> 00:01:20.633
It sounds like America.
00:01:20.712 --> 00:01:23.532
As compared to "Kroc". What
a crock. What a load of crock.
00:01:23.999 --> 00:01:25.535
Would you eat a
place named Kroc's?
00:01:25.617 --> 00:01:29.999
Kroc's has that
blunt Slavic sound.
00:01:29.001 --> 00:01:32.271
Kroc's.
But McDonald's, oh boy.
00:01:32.357 --> 00:01:34.547
That's a beauty.
00:01:34.626 --> 00:01:40.256
Yeah, a guy named McDonald.
00:01:40.999 --> 00:01:43.992
He's never going to get
pushed around in life.
00:01:44.003 --> 00:01:46.249
That's clearly not the case.
00:01:46.999 --> 00:01:48.328
So, you don't have a check for
00:01:48.001 --> 00:01:51.706
$1.35 million dollars
in your pocket?
00:01:57.548 --> 00:01:59.608
Bye, dick.
00:01:59.684 --> 00:02:02.354
So if you can't
beat 'em, buy 'em.
00:02:04.999 --> 00:02:07.001
I remember the first time
I saw that name
00:02:07.459 --> 00:02:11.861
stretched across your
stand out there.
00:02:11.004 --> 00:02:12.001
It was love at first sight.
00:02:12.999 --> 00:02:17.501
I knew right then and there,
I had to have it.
00:02:20.999 --> 00:02:23.577
- And now I do.
- You don't "have" it.
00:02:26.001 --> 00:02:28.999
You sure about that?
00:02:31.999 --> 00:02:32.001
Bye, dick.
00:02:40.999 --> 00:02:42.001
LAWYER: As per the terms
of your agreement,
00:02:42.001 --> 00:02:44.483
while you are entitled to
maintain ownership of this
00:02:44.001 --> 00:02:47.422
location, you no longer have
the right to call it McDonald's,
00:02:47.499 --> 00:02:50.989
McDonald or any such variation
so as to confuse or infringe
00:02:51.988 --> 00:02:54.999
upon the McDonald's trademark
which is now the exclusive
00:02:54.999 --> 00:02:56.422
intellectual property of
Mr. Raymond a. Kroc.
00:02:56.001 --> 00:02:58.108
Thank you, gentlemen.
00:03:18.999 --> 00:03:20.566
MAC: It'll be alright.
00:03:30.999 --> 00:03:33.999
Now, I know what
you're thinking.
00:03:33.999 --> 00:03:36.001
How the heck does a
52-year-old, over the hill,
00:03:36.815 --> 00:03:40.999
milkshake machine salesman,
build a fast food empire
00:03:40.999 --> 00:03:44.999
with 1600 restaurants, in 50
states, five foreign countries,
00:03:44.999 --> 00:03:47.786
with an annual revenue
of in the neighborhood
00:03:47.001 --> 00:03:50.999
of 700 million dollars?
00:03:51.762 --> 00:03:55.001
One word, persistence.
00:04:00.404 --> 00:04:02.001
Nothing in this world
can take the place
00:04:02.874 --> 00:04:05.001
of good ol' persistence.
00:04:05.999 --> 00:04:06.001
Talent won't...
00:04:06.999 --> 00:04:11.999
Nothing's more common than
unsuccessful men with talent.
00:04:11.483 --> 00:04:13.999
Genius won't.
Clip duration: 255 seconds
Views: 475
Timestamp in movie: 01h 40m 09s
Uploaded: 29 October, 2021
Genres: biography, drama
Summary: The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.
Comments
Actors
00:25 I was by your restaurant today too
01:32 Nothing in this world can take the place of good old...
01:00 It appears to be a hamburger
00:37 I know what you're thinking
00:07 You know contracts are like hearts
00:36 Look if you don't want to make a profit that's...
00:09 We will never beat him
00:07 Mr Kroc if you're not making money hand over fist
00:23 McDonald's is family
00:04 If you've got time to lean you've got time to...
00:05 There's a wolf in the henhouse
00:14 What's your name
00:27 While you two boys were content
00:05 Ray we have no interest in a milkshake that contains no milk
00:37 Speed that's the name of the game
00:10 A hot head like that you don't know what he's...
00:04 This is not your company Ray
00:36 Let me explain something to you Dick
00:35 I'm looking for a few good men
00:04 I want a divorce