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Ray Kroc:
I know what you're thinkin'... What the heck do I need a 5-spindle for... when I barely sell enough milkshakes to justify my single-spindle. Right? Wrong. Are you familiar with the notion of the chicken or the egg? Mr. Griffith, I mentioned... that there'd be costs. Well, I think it applies here. Do you not need the multimixer because, well heck, you're not selling enough milkshakes. Or are you not selling enough milkshakes because you don't have a multimixer? I firmly believe it's the latter. Because your customer comes in here and he knows if he orders a shake from your establishment... that well, he's in for a terrific wait. He's done it before and he thinks to himself, well, by golly, I'm not gonna make that mistake again. But if ya had the Prince Castle, 5-spindle, multimixer... with patented direct-drive electric motor we'd greatly increase your ability to produce... delicious, frosty milkshakes, FAST. Mark my words. Dollars to donuts, you'll be sellin' more of those sons-of-bitches... than you can shake a stick at. You increase the supply, and the demand will follow... Increase supply, demand follows. Chicken, egg. Do you follow my logic? I know you do because you're a bright, forward thinking guy who... knows a good idea when he hears one. So... What do you say?
I know what you're thinkin'... What the heck do I need a 5-spindle for... when I barely sell enough milkshakes to justify my single-spindle. Right? Wrong. Are you familiar with the notion of the chicken or the egg? Mr. Griffith, I mentioned... that there'd be costs. Well, I think it applies here. Do you not need the multimixer because, well heck, you're not selling enough milkshakes. Or are you not selling enough milkshakes because you don't have a multimixer? I firmly believe it's the latter. Because your customer comes in here and he knows if he orders a shake from your establishment... that well, he's in for a terrific wait. He's done it before and he thinks to himself, well, by golly, I'm not gonna make that mistake again. But if ya had the Prince Castle, 5-spindle, multimixer... with patented direct-drive electric motor we'd greatly increase your ability to produce... delicious, frosty milkshakes, FAST. Mark my words. Dollars to donuts, you'll be sellin' more of those sons-of-bitches... than you can shake a stick at. You increase the supply, and the demand will follow... Increase supply, demand follows. Chicken, egg. Do you follow my logic? I know you do because you're a bright, forward thinking guy who... knows a good idea when he hears one. So... What do you say?
Full Transcript
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I know what you're thinking
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What the heck do I need a five spindle for
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when I barely sell enough milkshakes
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to justify my single spindle Right
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Wrong
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Are you familiar with the notion of the chicken or the egg
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Mr Griffith I mention it because
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well I think it applies here
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Do you not need the multi mixer because
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well heck you're not selling enough milkshakes
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Or are you not selling enough milkshakes
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because you don't have a multi mixer
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I firmly believe it's the latter
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You see your customer comes in here and he knows if he orders
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a shake from your establishment he's in for a terrific wait
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He's done it before and he thinks to himself
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well by golly I'm not going to make that mistake again
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But if you had the prince castle five spindle multi mixer
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with patented direct drive electric motor
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well you greatly increase your ability to produce delicious
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frosty milkshakes fast
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Mark my words dollars to donuts
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you'll be selling more of those sons a bitches
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than you can shake a stick at
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You increase the supply and the demand will follow
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Increase supply demand follows
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Chicken egg Do you follow my logic
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I know you do because you're a bright forward thinking guy
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who knows a good idea when he hears one
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So whaddaya say
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Movie Summary
The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.
