Orders ready in 30 seconds, not 30 minutes
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Mac McDonald:So, we moved the restaurant, we're setting up shop, but now we wanna do a few tweaks, because now it's 1940 and drive-ins are all the rage. I mean, they're the hottest thing going, and I say, "Dick, we gotta get in on this," and Dick says...Dick McDonald:Okay.Mac McDonald:And two months later, we opened for business: McDonald's Famous BBQ. 27-item menu, uniformed waitresses, bring your food right to the car, and it goes gangbusters. We're going "great guns!" But then, sales started to level off.Dick McDonald:The drive-in model, as we've learned, has a few built-in problems.Ray Kroc:Tell me about it.Dick McDonald:I mean, for starters, there's the customer issue. Drive-ins tend to attract, shall we say, a less-than-desirable clientele.Mac McDonald:Teenagers.Dick McDonald:Hot-rodders and hooligans. Juvenile delinquents in blue jeans. And then, there's the service. It takes forever and a day for your food to arrive, and when it finally does...Ray Kroc:It's usually wrong.Dick McDonald:Yeah, the carhops are too busy dodging gropes to remember that you wanted strawberry phosphate, not cherry.Ray Kroc:Well, that's a thing to remember at all.Mac McDonald:And then, there's the expenses. The huge payroll due to the large staff required, dishes being constantly broken or stolen.Dick McDonald:Tremendous overhead.Mac McDonald:So, one day, Dick has a realization. He sees that the bulk of our sales are in only three items: Hamburgers, french fries, and soft drinks.Dick McDonald:87%.Mac McDonald:So, we say to ourselves, let's focus on what sells. And that's exactly what we do. Brisket, gone. Tamales, gone. But, we don't stop there. We look at everything. What else don't we need?Dick McDonald:Turns out, quite a lot.Mac McDonald, Dick McDonald:Carhops?Dick McDonald:Walk up to a window, get your food yourself.Mac McDonald:Dishes?Dick McDonald:All-paper packaging, disposable.Mac McDonald:Cigarette machines, jukeboxes.Dick McDonald:Drive out the riff-raff.Ray Kroc:Creating a family-friendly environment.Mac McDonald:But that's not enough.Ray Kroc:Alright.Mac McDonald:See, our whole lives, we'd piggy-backed off other people's ideas. We wanted something that wasn't just different, it had to be better. It needed to be ours, and that's what brings us to the biggest cut of all.Ray Kroc:Which was?Mac McDonald:The wait.Dick McDonald:Orders ready in 30 seconds, not 30 minutes
Full Transcript
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So we've moved the restaurant we're setting up shop
00:00:03.503 --> 00:00:04.925
But now we want to do a few tweaks
00:00:05.999 --> 00:00:06.655
because now it's 1940
00:00:06.074 --> 00:00:07.099
And drive ins are all the rage
00:00:08.074 --> 00:00:09.596
I mean they are the hottest thing going
00:00:09.676 --> 00:00:11.096
and I say dick we gotta get in on this
00:00:11.178 --> 00:00:12.798
And dick says okay
00:00:12.879 --> 00:00:15.099
And two months later we open for business
00:00:15.182 --> 00:00:16.602
McDonald's famous barbecue
00:00:16.683 --> 00:00:18.405
27 item menu
00:00:18.485 --> 00:00:20.605
Uniformed waitresses bring your food right to the car
00:00:20.687 --> 00:00:23.837
And it goes gang busters We're going great guns
00:00:23.924 --> 00:00:26.078
But then sales start to level off
00:00:26.086 --> 00:00:28.068
The drive in model as we learned
00:00:28.762 --> 00:00:30.817
has a few built in problems Tell me about it
00:00:30.897 --> 00:00:32.817
For starters there's the customer issue
00:00:32.899 --> 00:00:35.119
Drive in's tend to attract shall we say
00:00:35.202 --> 00:00:37.998
a less than desirable clientele
00:00:37.103 --> 00:00:39.997
Teenagers Hot rodders and hooligans
00:00:39.139 --> 00:00:41.428
Juvenile delinquents in blue jeans
00:00:41.508 --> 00:00:42.808
And then there's the service
00:00:43.108 --> 00:00:44.798
It takes forever and a day for your food to arrive
00:00:44.878 --> 00:00:46.767
And when it finally does It's usually wrong
00:00:46.847 --> 00:00:49.797
Yeah The carhops are too busy dodging gropes to remember
00:00:49.883 --> 00:00:51.972
that you wanted strawberry phosphate not cherry
00:00:52.052 --> 00:00:53.807
Well that's if they remember at all
00:00:53.887 --> 00:00:56.176
And then there's the expenses The huge payroll
00:00:56.256 --> 00:00:57.936
Due to the large staff required
00:00:58.001 --> 00:01:00.147
Dishes constantly getting broken or stolen
00:01:00.227 --> 00:01:01.477
Tremendous overhead
00:01:01.561 --> 00:01:03.061
So one day dick has a realization
00:01:03.229 --> 00:01:05.986
He sees that the bulk of our sales are only in three items
00:01:06.003 --> 00:01:08.155
Hamburgers French fries Soft drinks
00:01:08.235 --> 00:01:10.999
Eighty seven percent
00:01:10.203 --> 00:01:12.001
So we say to ourselves let's focus on what sells
00:01:12.239 --> 00:01:14.001
And that's exactly what we do
00:01:14.608 --> 00:01:16.496
Brisket gone Tamales gone
00:01:16.999 --> 00:01:19.196
But we don't stop there We look at everything
00:01:19.279 --> 00:01:21.499
What else don't we need Turns out quite a lot
00:01:21.581 --> 00:01:23.001
Carhops
00:01:23.116 --> 00:01:25.166
Walk up to a window get the food yourself
00:01:25.252 --> 00:01:26.907
Dishes All paper packaging
00:01:26.999 --> 00:01:29.107
Disposable Cigarette machines jukeboxes
00:01:29.999 --> 00:01:30.977
Drive out the riff raff
00:01:31.002 --> 00:01:32.977
Creating a family friendly environment here
00:01:33.997 --> 00:01:35.148
But that's not enough Alright
00:01:35.999 --> 00:01:38.485
Our whole lives we'd piggybacked off other people's ideas
00:01:38.565 --> 00:01:40.485
We wanted something that wasn't just different
00:01:40.999 --> 00:01:44.587
It had to be better It needed to be ours
00:01:44.001 --> 00:01:47.001
And that's what brings us to the biggest cut of all
00:01:47.107 --> 00:01:48.001
Which was
00:01:49.003 --> 00:01:52.996
The wait Orders ready in 30 seconds
00:01:52.999 --> 00:01:54.000
Not 30 minutes Mecca
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Movie Summary
The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.
