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I just have to ask you one thing
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I just have to ask you one thing. Something I've never understood. Alright. That day we...

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Dick McDonald: I just have to ask you one thing. Something I've never understood. Ray Kroc: Alright. Dick McDonald: That day we met, when we gave you the tour... Ray Kroc: Uh huh. What about it? Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just... Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed. Dick McDonald: How do you know? Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh? Dick McDonald: And? Ray Kroc: How many of them succeeded? Dick McDonald: Lots of people started restaurants. Ray Kroc: As big as McDonald's? Dick McDonald: Of course not. Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special. Dick McDonald: Which is? Ray Kroc: Even you don't know what it is. Dick McDonald: Enlighten me. Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life. Dick McDonald: That's clearly not the case. Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye Dick. Dick McDonald: So if you can't beat'em, buy'em. Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do. Dick McDonald: You don't have it. Ray Kroc: You sure about that? Ray Kroc: Bye Dick.


Transcript

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I just have to ask you one thing.
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Something I've never understood.
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Alright.
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That day we met, we gave you the tour.
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Uh-huh. What about it?
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We showed you everything.
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The whole system, all our secrets.
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We were an open book.
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So why didn't you just...
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Steal it?
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Just grab your ideas, run off, start my own business
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using all those ideas of yours. Would have failed.
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How do you know?
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Am I the only one who got the kitchen tour?
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You must've invited lots of people back there.
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And?
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How many of them succeed?
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Lots of people started restaurants.
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As big as McDonald's?
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Of course not.
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No one ever has and no one ever will.
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Because they all lack that one thing
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that makes McDonald's special.
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Which is...?
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Even you don't know what it is.
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Enlighten me.
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It's not just the system, dick.
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It's the name.
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That glorious name, McDonald's.
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It can be anything you want it to be.
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It's limitless, it's wide open.
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It sounds...
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it sounds like...
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It sounds like America.
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As compared to "Kroc". What a crock. What a load of crock.
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Would you eat a place named Kroc's?
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Kroc's has that blunt Slavic sound.
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Kroc's. But McDonald's, oh boy.
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That's a beauty.
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Yeah, a guy named McDonald.
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He's never going to get pushed around in life.
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That's clearly not the case.
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So, you don't have a check for
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$1.35 million dollars in your pocket?
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Bye, dick.
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So if you can't beat 'em, buy 'em.
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I remember the first time I saw that name
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stretched across your stand out there.
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It was love at first sight.
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I knew right then and there, I had to have it.
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- And now I do. - You don't "have" it.
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You sure about that?
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Bye, dick.
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LAWYER: As per the terms of your agreement,
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while you are entitled to maintain ownership of this
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location, you no longer have the right to call it McDonald's,
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McDonald or any such variation so as to confuse or infringe
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upon the McDonald's trademark which is now the exclusive
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intellectual property of Mr. Raymond a. Kroc.
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Thank you, gentlemen.
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MAC: It'll be alright.
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Now, I know what you're thinking.
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How the heck does a 52-year-old, over the hill,
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milkshake machine salesman, build a fast food empire
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with 1600 restaurants, in 50 states, five foreign countries,
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with an annual revenue of in the neighborhood
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of 700 million dollars?
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One word, persistence.
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Nothing in this world can take the place
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of good ol' persistence.
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Talent won't...
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Nothing's more common than unsuccessful men with talent.
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Genius won't.

Clip duration: 255 seconds
Views: 474
Timestamp in movie: 01h 40m 09s
Uploaded: 29 October, 2021
Genres: biography, drama
Summary: The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.


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