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The holy grail of communications is
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The Great Hack

The holy grail of communications is begin to modify behavior

The holy grail of communications is begin to modify behavior

Full Transcript

00:00:01.000 --> 00:00:04.087
The holy grail of communications is
00:00:04.017 --> 00:00:06.256
begin to modify behavior.
Duration
6 seconds
Views
24
Timestamp in Movie
01:01:08
Uploaded
Jun 06, 2025
Genres
documentary, biography, history
Production
Noujaim Films,The Othrs

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Movie Summary

The Cambridge Analytica scandal is examined through the roles of several affected persons.
Trinidad is an interesting case - The Great Hack 00:06
Trinidad is an interesting case
There are two main political parties, - The Great Hack 00:06
There are two main political parties,
We went to the client and said: "We want young people as a target." - The Great Hack 00:09
We went to the client and said: "We want young people a...
The campaign was not political because the kids are not interested. - The Great Hack 00:04
The campaign was not political because the kids are not inte...
So we thought of this campaign: - The Great Hack 00:07
So we thought of this campaign:
The tribute of the resistance - The Great Hack 00:06
The tribute of the resistance
It is a symbol of resistance not against the government - The Great Hack 00:07
It is a symbol of resistance not against the government
- Do it, do it - Yes, do it - The Great Hack 00:07
- Do it, do it - Yes, do it
That's the graffiti they do on the prime minister's house. - The Great Hack 00:04
That's the graffiti they do on the prime minister'...
We knew that when it came to to vote, - The Great Hack 00:08
We knew that when it came to to vote,
But the indigenous children would do what their parents told them to do, - The Great Hack 00:06
But the indigenous children would do what their parents told...
They had a lot of fun with this, - The Great Hack 00:06
They had a lot of fun with this,
IN THE ELECTIONS, THE UNITED NATIONS CONGRESS CONGRESS ADDED SIX SEATS - The Great Hack 00:10
IN THE ELECTIONS, THE UNITED NATIONS CONGRESS CONGRESS ADDED...
The difference in participation The difference in participation in the 18-35 years age group was 40%. - The Great Hack 00:06
The difference in participation The difference in participat...
This influenced the election by 6%, - The Great Hack 00:07
This influenced the election by 6%,
We now run ten national campaigns per year for prime minister or president. - The Great Hack 00:07
We now run ten national campaigns per year for prime ministe...
We did Lithuania, Romania, Kenya, Ghana. - The Great Hack 00:05
We did Lithuania, Romania, Kenya, Ghana.
- The Brexit campaign? - Yes, that one too. - The Great Hack 00:04
- The Brexit campaign? - Yes, that one too.
I believe in individual redemption and in collective social redemption. - The Great Hack 00:06
I believe in individual redemption and in collective social ...
I am an idealist. I believe we can repair what is broken - The Great Hack 00:11
I am an idealist. I believe we can repair what is broken