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They then created a series of tools
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The Great Hack

They then created a series of tools to enable advertisers to tap intoto tap into that...

They then created a series of tools to enable advertisers to tap into
to tap into that emotional audience with an individual approach

Full Transcript

00:00:01.000 --> 00:00:03.669
They then created a series of tools
00:00:03.752 --> 00:00:09.341
to enable advertisers to tap into to tap into that emotional audience
00:00:10.259 --> 00:00:13.047
with an individual approach.
Duration
13 seconds
Views
13
Timestamp in Movie
01:23:48
Uploaded
Jun 06, 2025
Genres
documentary, biography, history
Production
Noujaim Films,The Othrs

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Movie Summary

The Cambridge Analytica scandal is examined through the roles of several affected persons.
There are 2.1 billion people with a reality of their own. - The Great Hack 00:06
There are 2.1 billion people with a reality of their own.
And when everyone has their own reality, it's easy to manipulate them. - The Great Hack 00:06
And when everyone has their own reality, it's easy to m...
And the other thing is that they know they're tearing me apart - The Great Hack 00:10
And the other thing is that they know they're tearing m...
It's easier to say, "I won't think about it." - The Great Hack 00:06
It's easier to say, "I won't think about...
But life tests us several times, doesn't it? - The Great Hack 00:06
But life tests us several times, doesn't it?
Either I did something about it or I did nothing at all. - The Great Hack 00:05
Either I did something about it or I did nothing at all.
One of the things that surprised me - The Great Hack 00:09
One of the things that surprised me
And when your family loses all their money - The Great Hack 00:16
And when your family loses all their money
Yes, but it took time for everything to fall apart. - The Great Hack 00:05
Yes, but it took time for everything to fall apart.
We lost the house in 2014 when I started working in Cambridge. - The Great Hack 00:06
We lost the house in 2014 when I started working in Cambridg...
Alexander Nix appears before the before the Media Committee, - The Great Hack 00:09
Alexander Nix appears before the before the Media Committee,
My last time in London, - The Great Hack 00:12
My last time in London,
This committee thanks Alexander Nix - The Great Hack 00:08
This committee thanks Alexander Nix
Do you have any allies left in the world - The Great Hack 00:07
Do you have any allies left in the world
I would like to I would like to make a few brief clarifications. - The Great Hack 00:04
I would like to I would like to make a few brief clarificati...
But it is important to be able to formulate my answers. - The Great Hack 00:05
But it is important to be able to formulate my answers.
Mr. Nix, please answer the questions and then we'll see how it goes. and then we will see how it goes. - The Great Hack 00:05
Mr. Nix, please answer the questions and then we'll see...
Generally, I would respect that, but these are not common circumstances, - The Great Hack 00:11
Generally, I would respect that, but these are not common ci...
I would prefer to address the issue according to the question - The Great Hack 00:06
I would prefer to address the issue according to the questio...
Mr. Collins, you will have your chance, - The Great Hack 00:09
Mr. Collins, you will have your chance,