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Because you just have one or two large institutions
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The Minimalists: Less Is Now

Because you just haveone or two large institutions that have these artificial monopolies,...

Because you just have
one or two large institutions that have these artificial monopolies, and they get to decide for everyone what you can watch,
what you can listen to

Full Transcript

00:00:01.000 --> 00:00:03.711
Because you just have one or two large institutions
00:00:03.794 --> 00:00:06.171
that have these artificial monopolies,
00:00:06.255 --> 00:00:08.632
and they get to decide for everyone
00:00:08.716 --> 00:00:10.718
what you can watch, what you can listen to.
Duration
11 seconds
Views
41
Timestamp in Movie
00:08:09
Uploaded
May 25, 2025
Genres
documentary
Production
Booklight Productions,Catalyst Films

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Movie Summary

The Minimalists have reworked this phrase to create a sense of urgency for today’s consumer culture: now is the time for less.
And so, manipulation of… of our interests, - The Minimalists: Less Is Now 00:09
And so, manipulation of… of our interests,
[man] Marketers are really impressive in their ability to manipulate the mind, - The Minimalists: Less Is Now 00:12
[man] Marketers are really impressive in their ability to ma...
We live in the most advertised-to culture in the history of the world. - The Minimalists: Less Is Now 00:05
We live in the most advertised-to culture in the history of ...
Hundreds of millions of dollars are spent telling us we need this, - The Minimalists: Less Is Now 00:06
Hundreds of millions of dollars are spent telling us we need...
[Joshua] The money spent on advertising in the United States - The Minimalists: Less Is Now 00:10
[Joshua] The money spent on advertising in the United States
And since the turn of the 21st century, - The Minimalists: Less Is Now 00:09
And since the turn of the 21st century,
The result, intelligent and predictive ads - The Minimalists: Less Is Now 00:07
The result, intelligent and predictive ads
Companies have figured out how to stitch our devices together, - The Minimalists: Less Is Now 00:13
Companies have figured out how to stitch our devices togethe...
Using the GPS on your devices, they can track your movement - The Minimalists: Less Is Now 00:11
Using the GPS on your devices, they can track your movement
They map these movements - The Minimalists: Less Is Now 00:05
They map these movements
And the end goal is always the same. To get you to buy more stuff. - The Minimalists: Less Is Now 00:06
And the end goal is always the same. To get you to buy more ...
And one of the tricks they use is what we call deficit advertising. - The Minimalists: Less Is Now 00:04
And one of the tricks they use is what we call deficit adver...
They send us advertisements - The Minimalists: Less Is Now 00:09
They send us advertisements
So, "I will not be loved if I don't have this toothpaste." - The Minimalists: Less Is Now 00:08
So, "I will not be loved if I don't have this toot...
-[woman] This is gonna make you thirsty. -A perfect set for every occasion. - The Minimalists: Less Is Now 00:05
-[woman] This is gonna make you thirsty. -A perfect set for ...
[Annie] This bombardment of messages that we are not enough. - The Minimalists: Less Is Now 00:05
[Annie] This bombardment of messages that we are not enough.
So think about what that does to people, just every day, - The Minimalists: Less Is Now 00:07
So think about what that does to people, just every day,
Your hair, your clothes, your skin, your body is not enough." - The Minimalists: Less Is Now 00:06
Your hair, your clothes, your skin, your body is not enough....
And because we've lost these other ways of being enough… - The Minimalists: Less Is Now 00:12
And because we've lost these other ways of being enough...
Because we've lost those, - The Minimalists: Less Is Now 00:08
Because we've lost those,