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The Minimalists: Less Is Now

So, "I will not be lovedif I don't have this toothpaste." "My children will not value meif...

So, "I will not be loved
if I don't have this toothpaste." "My children will not value me
if I don't have this dish soap." Everyone's gonna want this

Full Transcript

00:00:01.000 --> 00:00:03.878
So, "I will not be loved if I don't have this toothpaste."
00:00:03.961 --> 00:00:07.047
"My children will not value me if I don't have this dish soap."
00:00:07.131 --> 00:00:08.424
Everyone's gonna want this.
Duration
8 seconds
Views
37
Timestamp in Movie
00:09:58
Uploaded
May 25, 2025
Genres
documentary
Production
Booklight Productions,Catalyst Films

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Movie Summary

The Minimalists have reworked this phrase to create a sense of urgency for today’s consumer culture: now is the time for less.
-[woman] This is gonna make you thirsty. -A perfect set for every occasion. - The Minimalists: Less Is Now 00:05
-[woman] This is gonna make you thirsty. -A perfect set for ...
[Annie] This bombardment of messages that we are not enough. - The Minimalists: Less Is Now 00:05
[Annie] This bombardment of messages that we are not enough.
So think about what that does to people, just every day, - The Minimalists: Less Is Now 00:07
So think about what that does to people, just every day,
Your hair, your clothes, your skin, your body is not enough." - The Minimalists: Less Is Now 00:06
Your hair, your clothes, your skin, your body is not enough....
And because we've lost these other ways of being enough… - The Minimalists: Less Is Now 00:12
And because we've lost these other ways of being enough...
Because we've lost those, - The Minimalists: Less Is Now 00:08
Because we've lost those,
We don't really say, "Okay, I'm gonna turn stuff into my idol." - The Minimalists: Less Is Now 00:07
We don't really say, "Okay, I'm gonna turn st...
But we can tell by our behaviors that that's actually what we've done. - The Minimalists: Less Is Now 00:04
But we can tell by our behaviors that that's actually w...
Because you know, if you're saying to yourself, - The Minimalists: Less Is Now 00:05
Because you know, if you're saying to yourself,
If I had that couch or those new drapes, I'd be happy then." - The Minimalists: Less Is Now 00:07
If I had that couch or those new drapes, I'd be happy t...
You have officially contracted the disease of "stuffitis." - The Minimalists: Less Is Now 00:12
You have officially contracted the disease of "stuffiti...
And that doesn't mean that… that selling is always bad. It's okay. - The Minimalists: Less Is Now 00:05
And that doesn't mean that… that selling is always bad....
I want my grocery store to sell things that I can go buy. - The Minimalists: Less Is Now 00:05
I want my grocery store to sell things that I can go buy.
I want to be able to buy food, right? So I want them to sell that to me. - The Minimalists: Less Is Now 00:05
I want to be able to buy food, right? So I want them to sell...
It's… It's making sure you understand - The Minimalists: Less Is Now 00:07
It's… It's making sure you understand
It's not always compatible with what it is you need. - The Minimalists: Less Is Now 00:04
It's not always compatible with what it is you need.
My shopping habits before minimalism were compulsive. - The Minimalists: Less Is Now 00:06
My shopping habits before minimalism were compulsive.
Shopping was a crutch. It was a place I would go to. - The Minimalists: Less Is Now 00:05
Shopping was a crutch. It was a place I would go to.
Some people like to emotionally eat. I would emotionally shop. - The Minimalists: Less Is Now 00:04
Some people like to emotionally eat. I would emotionally sho...
So I was all about, um, finding, you know, that 99% off item - The Minimalists: Less Is Now 00:09
So I was all about, um, finding, you know, that 99% off item