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The result, intelligent and predictive ads
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The Minimalists: Less Is Now

The result, intelligent and predictive ads that seem to know usbetter than we know...

The result, intelligent and predictive ads that seem to know us
better than we know ourselves

Full Transcript

00:00:01.000 --> 00:00:04.042
The result, intelligent and predictive ads
00:00:04.504 --> 00:00:07.257
that seem to know us better than we know ourselves.
Duration
7 seconds
Views
34
Timestamp in Movie
00:09:07
Uploaded
May 25, 2025
Genres
documentary
Production
Booklight Productions,Catalyst Films

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Movie Summary

The Minimalists have reworked this phrase to create a sense of urgency for today’s consumer culture: now is the time for less.
Companies have figured out how to stitch our devices together, - The Minimalists: Less Is Now 00:13
Companies have figured out how to stitch our devices togethe...
Using the GPS on your devices, they can track your movement - The Minimalists: Less Is Now 00:11
Using the GPS on your devices, they can track your movement
They map these movements - The Minimalists: Less Is Now 00:05
They map these movements
And the end goal is always the same. To get you to buy more stuff. - The Minimalists: Less Is Now 00:06
And the end goal is always the same. To get you to buy more ...
And one of the tricks they use is what we call deficit advertising. - The Minimalists: Less Is Now 00:04
And one of the tricks they use is what we call deficit adver...
They send us advertisements - The Minimalists: Less Is Now 00:09
They send us advertisements
So, "I will not be loved if I don't have this toothpaste." - The Minimalists: Less Is Now 00:08
So, "I will not be loved if I don't have this toot...
-[woman] This is gonna make you thirsty. -A perfect set for every occasion. - The Minimalists: Less Is Now 00:05
-[woman] This is gonna make you thirsty. -A perfect set for ...
[Annie] This bombardment of messages that we are not enough. - The Minimalists: Less Is Now 00:05
[Annie] This bombardment of messages that we are not enough.
So think about what that does to people, just every day, - The Minimalists: Less Is Now 00:07
So think about what that does to people, just every day,
Your hair, your clothes, your skin, your body is not enough." - The Minimalists: Less Is Now 00:06
Your hair, your clothes, your skin, your body is not enough....
And because we've lost these other ways of being enough… - The Minimalists: Less Is Now 00:12
And because we've lost these other ways of being enough...
Because we've lost those, - The Minimalists: Less Is Now 00:08
Because we've lost those,
We don't really say, "Okay, I'm gonna turn stuff into my idol." - The Minimalists: Less Is Now 00:07
We don't really say, "Okay, I'm gonna turn st...
But we can tell by our behaviors that that's actually what we've done. - The Minimalists: Less Is Now 00:04
But we can tell by our behaviors that that's actually w...
Because you know, if you're saying to yourself, - The Minimalists: Less Is Now 00:05
Because you know, if you're saying to yourself,
If I had that couch or those new drapes, I'd be happy then." - The Minimalists: Less Is Now 00:07
If I had that couch or those new drapes, I'd be happy t...
You have officially contracted the disease of "stuffitis." - The Minimalists: Less Is Now 00:12
You have officially contracted the disease of "stuffiti...
And that doesn't mean that… that selling is always bad. It's okay. - The Minimalists: Less Is Now 00:05
And that doesn't mean that… that selling is always bad....
I want my grocery store to sell things that I can go buy. - The Minimalists: Less Is Now 00:05
I want my grocery store to sell things that I can go buy.