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We talk about being in a free market
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The Minimalists: Less Is Now

We talk about being in a free market or a free society,but people aren't really free to...

We talk about being in a free market or a free society,
but people aren't really free to choose

Full Transcript

00:00:01.000 --> 00:00:02.877
We talk about being in a free market
00:00:02.096 --> 00:00:05.254
or a free society, but people aren't really free to choose.
Duration
5 seconds
Views
56
Timestamp in Movie
00:08:04
Uploaded
May 25, 2025
Genres
documentary
Production
Booklight Productions,Catalyst Films

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Movie Summary

The Minimalists have reworked this phrase to create a sense of urgency for today’s consumer culture: now is the time for less.
Because you just have one or two large institutions - The Minimalists: Less Is Now 00:11
Because you just have one or two large institutions
And so, manipulation of… of our interests, - The Minimalists: Less Is Now 00:09
And so, manipulation of… of our interests,
[man] Marketers are really impressive in their ability to manipulate the mind, - The Minimalists: Less Is Now 00:12
[man] Marketers are really impressive in their ability to ma...
We live in the most advertised-to culture in the history of the world. - The Minimalists: Less Is Now 00:05
We live in the most advertised-to culture in the history of ...
Hundreds of millions of dollars are spent telling us we need this, - The Minimalists: Less Is Now 00:06
Hundreds of millions of dollars are spent telling us we need...
[Joshua] The money spent on advertising in the United States - The Minimalists: Less Is Now 00:10
[Joshua] The money spent on advertising in the United States
And since the turn of the 21st century, - The Minimalists: Less Is Now 00:09
And since the turn of the 21st century,
The result, intelligent and predictive ads - The Minimalists: Less Is Now 00:07
The result, intelligent and predictive ads
Companies have figured out how to stitch our devices together, - The Minimalists: Less Is Now 00:13
Companies have figured out how to stitch our devices togethe...
Using the GPS on your devices, they can track your movement - The Minimalists: Less Is Now 00:11
Using the GPS on your devices, they can track your movement
They map these movements - The Minimalists: Less Is Now 00:05
They map these movements
And the end goal is always the same. To get you to buy more stuff. - The Minimalists: Less Is Now 00:06
And the end goal is always the same. To get you to buy more ...
And one of the tricks they use is what we call deficit advertising. - The Minimalists: Less Is Now 00:04
And one of the tricks they use is what we call deficit adver...
They send us advertisements - The Minimalists: Less Is Now 00:09
They send us advertisements
So, "I will not be loved if I don't have this toothpaste." - The Minimalists: Less Is Now 00:08
So, "I will not be loved if I don't have this toot...
-[woman] This is gonna make you thirsty. -A perfect set for every occasion. - The Minimalists: Less Is Now 00:05
-[woman] This is gonna make you thirsty. -A perfect set for ...
[Annie] This bombardment of messages that we are not enough. - The Minimalists: Less Is Now 00:05
[Annie] This bombardment of messages that we are not enough.
So think about what that does to people, just every day, - The Minimalists: Less Is Now 00:07
So think about what that does to people, just every day,
Your hair, your clothes, your skin, your body is not enough." - The Minimalists: Less Is Now 00:06
Your hair, your clothes, your skin, your body is not enough....
And because we've lost these other ways of being enough… - The Minimalists: Less Is Now 00:12
And because we've lost these other ways of being enough...