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What does it mean to rule yourself
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The New Corporation: The Unfortunately Necessary Sequel

What does it meanto rule yourself if we are all meantto think of ourselves as commodities,...

What does it mean
to rule yourself if we are all meant
to think of ourselves as commodities, and everything is marketized?

Full Transcript

00:00:01.000 --> 00:00:02.919
What does it mean to rule yourself
00:00:03.044 --> 00:00:05.505
if we are all meant to think of ourselves
00:00:05.063 --> 00:00:07.084
as commodities,
00:00:07.966 --> 00:00:10.093
and everything is marketized?
Duration
10 seconds
Views
23
Timestamp in Movie
00:01:16
Uploaded
May 27, 2025
Genres
documentary
Production
N/A

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Movie Summary

Exposes how companies are desperately rebranding as socially responsible - and how that threatens democratic freedoms.
What's really tragic about the economization - The New Corporation: The Unfortunately Necessary Sequel 00:11
What's really tragic about the economization
Where the mandates of a financialized society - The New Corporation: The Unfortunately Necessary Sequel 00:11
Where the mandates of a financialized society
[relaxed exhaling] - The New Corporation: The Unfortunately Necessary Sequel 00:07
[relaxed exhaling]
To begin this story, we take you back to the 2000s. - The New Corporation: The Unfortunately Necessary Sequel 00:21
To begin this story, we take you back to the 2000s.
Corporations were being called out - The New Corporation: The Unfortunately Necessary Sequel 00:29
Corporations were being called out
Absolutely had an impact, - The New Corporation: The Unfortunately Necessary Sequel 00:05
Absolutely had an impact,
When... when I had to consume - The New Corporation: The Unfortunately Necessary Sequel 00:07
When... when I had to consume
That was interesting, - The New Corporation: The Unfortunately Necessary Sequel 00:05
That was interesting,
About 2005, we started to see - The New Corporation: The Unfortunately Necessary Sequel 00:10
About 2005, we started to see
Promises such as 100% carbon neutrality, - The New Corporation: The Unfortunately Necessary Sequel 00:10
Promises such as 100% carbon neutrality,
[narrator] Since that shift, corporations have mounted - The New Corporation: The Unfortunately Necessary Sequel 00:16
[narrator] Since that shift, corporations have mounted
[John] I think there is genuinely a different dialogue - The New Corporation: The Unfortunately Necessary Sequel 00:09
[John] I think there is genuinely a different dialogue
That cult of shareholder value - The New Corporation: The Unfortunately Necessary Sequel 00:08
That cult of shareholder value
[narrator] Wait, what did he say? - The New Corporation: The Unfortunately Necessary Sequel 00:11
[narrator] Wait, what did he say?
[narrator] This idea that making money - The New Corporation: The Unfortunately Necessary Sequel 00:17
[narrator] This idea that making money
[narrator] This is Klaus Schwab, - The New Corporation: The Unfortunately Necessary Sequel 00:18
[narrator] This is Klaus Schwab,
[anticipatory percussion music] - The New Corporation: The Unfortunately Necessary Sequel 00:16
[anticipatory percussion music]
[Sandra] Every year, Davos in Switzerland - The New Corporation: The Unfortunately Necessary Sequel 00:08
[Sandra] Every year, Davos in Switzerland
It's kind of the first stop in the elites' - The New Corporation: The Unfortunately Necessary Sequel 00:05
It's kind of the first stop in the elites'
People who are successful and make a lot of money - The New Corporation: The Unfortunately Necessary Sequel 00:05
People who are successful and make a lot of money