Companies that have a really successful first product, but they don't quite understand...
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Steve Jobs: There is a classic thing in business which is, "The Second Product Syndrome" if you will. And that is: companies that have a really successful first product, but they don't quite understand why that product was so successful. And their ambitions grow and they get much more grandiose and their second product fails. Believe or not Apple was one of those companies. The "Apple II", Apple's first real product in the marketplace was incredibly successful, and the "Apple III" was a dud. And so I've lived through that and I've seen a lot of companies not make it through that
Full Transcript
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There's a classic thing in business
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which is the second product syndrome if you will
00:00:06.631 --> 00:00:11.026
and that is companies that have a really successful first product
00:00:11.344 --> 00:00:15.013
but they don't quite understand why that product was so successful
00:00:15.001 --> 00:00:18.267
And their ambitions grow and they get much more grandiose
00:00:18.351 --> 00:00:19.768
and their second product fails
00:00:19.852 --> 00:00:21.937
Believe it or not Apple was one of those companies
00:00:22.001 --> 00:00:24.069
The Apple ll Apple's first real product in the marketplace
00:00:24.774 --> 00:00:28.735
was incredibly successful and the Apple lll was a dud
00:00:28.082 --> 00:00:30.112
And so l lived through that
00:00:30.196 --> 00:00:33.073
and l've seen a lot of companies not make it through that
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Movie Summary
The Pixar Story takes audiences behind the scenes of the groundbreaking company that pioneered a new generation of animation and forever changed the face of filmmaking.
