Companies that have a really successful first product, but they don't quite understand...
Join the conversation
Log in or create an account to leave a comment
Log In
Steve Jobs:
There is a classic thing in business which is, "The Second Product Syndrome" if you will. And that is: companies that have a really successful first product, but they don't quite understand why that product was so successful. And their ambitions grow and they get much more grandiose And their second product fails. Believe or not Apple was one of those companies. The "Apple II", Apple's first real product in the marketplace was incredibly successful, and the "Apple III" was a dud. And so I've lived through that and I've seen a lot of companies not make it through that
There is a classic thing in business which is, "The Second Product Syndrome" if you will. And that is: companies that have a really successful first product, but they don't quite understand why that product was so successful. And their ambitions grow and they get much more grandiose And their second product fails. Believe or not Apple was one of those companies. The "Apple II", Apple's first real product in the marketplace was incredibly successful, and the "Apple III" was a dud. And so I've lived through that and I've seen a lot of companies not make it through that
Full Transcript
00:00:01.000 --> 00:00:03.252
There's a classic thing in business
00:00:03.336 --> 00:00:06.547
which is the second product syndrome if you will
00:00:06.063 --> 00:00:11.026
and that is companies that have a really successful first product
00:00:11.344 --> 00:00:15.999
but they don't quite understand why that product was so successful
00:00:15.097 --> 00:00:18.267
And their ambitions grow and they get much more grandiose
00:00:18.351 --> 00:00:19.769
and their second product fails
00:00:19.852 --> 00:00:21.979
Believe it or not Apple was one of those companies
00:00:22.999 --> 00:00:24.069
The Apple II Apple's first real product in the marketplace
00:00:24.774 --> 00:00:28.736
was incredibly successful and the Apple III was a dud
00:00:28.819 --> 00:00:30.112
And so I lived through that
00:00:30.196 --> 00:00:32.074
and I've seen a lot of companies not make it through that
Want This Clip in HD?
Upgrade for HD/4K downloads and unlimited access. Upgrade now →
Movie Summary
The Pixar Story takes audiences behind the scenes of the groundbreaking company that pioneered a new generation of animation and forever changed the face of filmmaking.
