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How could you use everything we know
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The Social Dilemma

How could you use everything we know about the psychologyof what persuades people and...

How could you use everything we know about the psychology
of what persuades people and build that into technology?

Full Transcript

00:00:01.000 --> 00:00:02.835
How could you use everything we know
00:00:02.919 --> 00:00:05.254
about the psychology of what persuades people
00:00:05.338 --> 00:00:07.757
and build that into technology?
Duration
8 seconds
Views
32
Timestamp in Movie
00:23:42
Uploaded
May 30, 2025
Genres
documentary, drama
Production
N/A

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Movie Summary

Explores the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations.
I think that's true, but my goal is to turn you into a behavior-change genius. - The Social Dilemma 00:06
I think that's true, but my goal is to turn you into a ...
There are many prominent Silicon Valley figures who went through that class-- - The Social Dilemma 00:15
There are many prominent Silicon Valley figures who went thr...
[Tristan] Persuasive technology is just sort of design - The Social Dilemma 00:08
[Tristan] Persuasive technology is just sort of design
Which, in psychology, we call a positive intermittent reinforcement. - The Social Dilemma 00:06
Which, in psychology, we call a positive intermittent reinfo...
You don't know when you're gonna get it or if you're gonna get something, - The Social Dilemma 00:07
You don't know when you're gonna get it or if you&...
It's not enough that you use the product consciously, - The Social Dilemma 00:12
It's not enough that you use the product consciously,
[Tristan] Every time you see it there on the counter, - The Social Dilemma 00:11
[Tristan] Every time you see it there on the counter,
[teacher] He brings a golden nugget to an officer - The Social Dilemma 00:06
[teacher] He brings a golden nugget to an officer
Mind you, the... the population of San Francisco was only... - The Social Dilemma 00:04
Mind you, the... the population of San Francisco was only...
-[teacher] The secret didn't last. -[phone vibrates] - The Social Dilemma 00:12
-[teacher] The secret didn't last. -[phone vibrates]
This is deep-seated, like, - The Social Dilemma 00:05
This is deep-seated, like,
What you should be asking yourself is: - The Social Dilemma 00:05
What you should be asking yourself is:
It would be a lot easier to see the photo." - The Social Dilemma 00:09
It would be a lot easier to see the photo."
Let's just get people tagging each other in photos all day long." - The Social Dilemma 00:06
Let's just get people tagging each other in photos all ...
[teacher continues speaking indistinctly] - The Social Dilemma 00:07
[teacher continues speaking indistinctly]
[Tristan] There's an entire discipline and field called "growth hacking." - The Social Dilemma 00:11
[Tristan] There's an entire discipline and field called...
After all the testing, all the iterating, all of this stuff, - The Social Dilemma 00:06
After all the testing, all the iterating, all of this stuff,
Chamath was the head of growth at Facebook early on, - The Social Dilemma 00:13
Chamath was the head of growth at Facebook early on,
And those growth tactics have then become the standard playbook for Silicon Valley. - The Social Dilemma 00:05
And those growth tactics have then become the standard playb...
One of the things that he pioneered was the use of scientific A/B testing - The Social Dilemma 00:08
One of the things that he pioneered was the use of scientifi...