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There's the engagement goal
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The Social Dilemma

To drive up your usage,to keep you scrolling

There's the engagement goal: to drive up your usage,
to keep you scrolling

Full Transcript

00:00:01.000 --> 00:00:02.543
There's the engagement goal:
00:00:02.626 --> 00:00:04.879
to drive up your usage, to keep you scrolling.
Duration
5 seconds
Views
133
Timestamp in Movie
00:19:00
Uploaded
May 30, 2025
Genres
documentary, drama
Production
N/A

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Movie Summary

Explores the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations.
There's the growth goal: - The Social Dilemma 00:07
There's the growth goal:
And then there's the advertising goal: - The Social Dilemma 00:07
And then there's the advertising goal:
[console beeps] - The Social Dilemma 00:09
[console beeps]
We often talked about, at Facebook, this idea - The Social Dilemma 00:08
We often talked about, at Facebook, this idea
And, you know, we talked about having Mark have those dials. - The Social Dilemma 00:05
And, you know, we talked about having Mark have those dials.
"Hey, I want more users in Korea today." - The Social Dilemma 00:19
"Hey, I want more users in Korea today."
-That ref just, like, sucked or something. -You got literally all the way... - The Social Dilemma 00:04
-That ref just, like, sucked or something. -You got literall...
His calendar says he's on a break right now. We should be live. - The Social Dilemma 00:04
His calendar says he's on a break right now. We should ...
[console beeps] - The Social Dilemma 00:10
[console beeps]
Send a wave. [sighs] - The Social Dilemma 00:20
Send a wave. [sighs]
Good idea. GPS coordinates indicate that they're in close proximity. - The Social Dilemma 00:05
Good idea. GPS coordinates indicate that they're in clo...
He's primed for an ad - The Social Dilemma 00:58
He's primed for an ad
We had 468 interested bidders. We sold Ben at 3.262 cents for an impression. - The Social Dilemma 00:06
We had 468 interested bidders. We sold Ben at 3.262 cents fo...
[Ben sighs] - The Social Dilemma 00:11
[Ben sighs]
And yet, in that world, any time two people connect, - The Social Dilemma 00:13
And yet, in that world, any time two people connect,
So, we've created an entire global generation of people - The Social Dilemma 00:12
So, we've created an entire global generation of people
We've put deceit and sneakiness - The Social Dilemma 00:06
We've put deceit and sneakiness
How does this come across on camera if I were to do, like, this move-- - The Social Dilemma 00:06
How does this come across on camera if I were to do, like, t...
-[interviewer] Do that again. -Exactly. Yeah. [blows] - The Social Dilemma 00:05
-[interviewer] Do that again. -Exactly. Yeah. [blows]
[interviewer laughs] Larissa's, like, actually freaking out over here. - The Social Dilemma 00:05
[interviewer laughs] Larissa's, like, actually freaking...