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That's right. I've booked
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The Square

That's right.I've booked the usualbillboards, and ad space in twoof the major daily...

That's right.
I've booked the usual
billboards, and ad space in two
of the major daily newspapers

Full Transcript

00:00:01.000 --> 00:00:03.058
That's right. I've booked
00:00:03.003 --> 00:00:04.926
the usual billboards,
00:00:05.367 --> 00:00:10.562
and ad space in two of the major daily newspapers.
Duration
11 seconds
Views
23
Timestamp in Movie
00:13:28
Uploaded
Jul 01, 2025
Genres
comedy, drama
Production
N/A

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Movie Summary

A prestigious Stockholm museum's chief art curator finds himself in times of both professional and personal crisis as he attempts to set up a controversial new exhibit.
Listen, this is a very nice project - The Square 00:08
Listen, this is a very nice project
But, from a communications point of view, - The Square 00:07
But, from a communications point of view,
We need to talk about the difference - The Square 00:07
We need to talk about the difference
For every new project, we need to assess how newsworthy it is. - The Square 00:06
For every new project, we need to assess how newsworthy it i...
What makes this exhibition stand out? - The Square 00:07
What makes this exhibition stand out?
If not, you're stuck with the billboards. - The Square 00:04
If not, you're stuck with the billboards.
That makes it hard to generate any international attention. - The Square 00:05
That makes it hard to generate any international attention.
To get journalists to write about it, - The Square 00:06
To get journalists to write about it,
Only this project doesn't really have much of an edge. - The Square 00:06
Only this project doesn't really have much of an edge.
As a journalist, I want to create my own standpoint. - The Square 00:06
As a journalist, I want to create my own standpoint.
Like most people, I want to express an opinion - The Square 00:07
Like most people, I want to express an opinion
I'd never post a Facebook status like - The Square 00:09
I'd never post a Facebook status like
There's more to this exhibition than a Facebook update. - The Square 00:05
There's more to this exhibition than a Facebook update.
That's what we should communicate. - The Square 00:05
That's what we should communicate.
Within its boundaries, - The Square 00:09
Within its boundaries,
Well... You dropped this. - The Square 00:04
Well... You dropped this.
My point is, that this isn't about the statement. - The Square 00:05
My point is, that this isn't about the statement.
What this square activates in its audience. - The Square 00:04
What this square activates in its audience.
The guys aren't disputing the legitimacy of the project. - The Square 00:06
The guys aren't disputing the legitimacy of the project...
And they're not questioning what you're trying to explore. - The Square 00:04
And they're not questioning what you're trying to ...