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We need to talk about the difference
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The Square

We need to talk aboutthe difference between art and marketing

We need to talk about
the difference between art and marketing

Full Transcript

00:00:01.000 --> 00:00:02.933
We need to talk about the difference
00:00:03.001 --> 00:00:07.009
between art and marketing.
Duration
7 seconds
Views
22
Timestamp in Movie
00:14:02
Uploaded
Jul 01, 2025
Genres
comedy, drama
Production
N/A

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Movie Summary

A prestigious Stockholm museum's chief art curator finds himself in times of both professional and personal crisis as he attempts to set up a controversial new exhibit.
For every new project, we need to assess how newsworthy it is. - The Square 00:06
For every new project, we need to assess how newsworthy it i...
What makes this exhibition stand out? - The Square 00:07
What makes this exhibition stand out?
If not, you're stuck with the billboards. - The Square 00:04
If not, you're stuck with the billboards.
That makes it hard to generate any international attention. - The Square 00:05
That makes it hard to generate any international attention.
To get journalists to write about it, - The Square 00:06
To get journalists to write about it,
Only this project doesn't really have much of an edge. - The Square 00:06
Only this project doesn't really have much of an edge.
As a journalist, I want to create my own standpoint. - The Square 00:06
As a journalist, I want to create my own standpoint.
Like most people, I want to express an opinion - The Square 00:07
Like most people, I want to express an opinion
I'd never post a Facebook status like - The Square 00:09
I'd never post a Facebook status like
There's more to this exhibition than a Facebook update. - The Square 00:05
There's more to this exhibition than a Facebook update.
That's what we should communicate. - The Square 00:05
That's what we should communicate.
Within its boundaries, - The Square 00:09
Within its boundaries,
Well... You dropped this. - The Square 00:04
Well... You dropped this.
My point is, that this isn't about the statement. - The Square 00:05
My point is, that this isn't about the statement.
What this square activates in its audience. - The Square 00:04
What this square activates in its audience.
The guys aren't disputing the legitimacy of the project. - The Square 00:06
The guys aren't disputing the legitimacy of the project...
And they're not questioning what you're trying to explore. - The Square 00:04
And they're not questioning what you're trying to ...
They're simply trying to explain how the media landscape works, - The Square 00:08
They're simply trying to explain how the media landscap...
I've been thinking... - The Square 00:05
I've been thinking...
How about doing something like the Ice Bucket Challenge? - The Square 00:07
How about doing something like the Ice Bucket Challenge?